Want more work? There is no ONE best way. One good principle? Analyze which markets are “underserved” and go after them! For example:
Go where no other carpet cleaner wants to go. Set up commercial contract maintenance programs for funeral parlors!
Why not? The competition will be less and their money is as good as any one’s money! Plus the funeral industry is very close-knit. Impress one funeral director and they will refer you to others.
Another advantage? Your wife will prefer you working in funeral parlors instead of other areas “where no other carpet cleaner wants to go” such as topless bars!
NOTE: The typical carpet and traffic found in funeral homes will lend itself beautifully to an encapsulation maintenance program.
So do you grasp the concept? Who in your market area is being ignored and/or overlooked? What businesses have specialized needs that you can cater to? Share your ideas (keep ‘em clean!) with us in the comments section below.
Steve Toburen
PS Another great source of referrals can be local carpet retailers … IF you do it right. How? Make sure there is “something in it for them”! Check out my interview with SFS member John Mapes about his new My Flooring Warranty venture.
Every week we share a timely, practical tip like the above. So if you’re not already signed up for these FREE weekly QuickTIPS, do so now.
This week’s FOCUS: Surviving a tough economy
Slow Economy; Should I Discount?
“Toto, I don’t think we’re cleaning carpet in Kansas anymore!”
I can’t travel but I REALLY need SFS! HELP ME!
Tired of the “your carpet cleaning prices are too high” objection?
Don’t expect success if you are a “Master of the Excuse”!
Network with local plumbers for more water damage referrals
Should I “stoop to the level” of my cut-throat carpet cleaning competitors?
Download: Ten Essential Strategies for Success in a Tough Economy
Download: Recession Proofing Your Restoration Business
Download: Weekly Financial Flash Report
Also new this week:
- “The 20 Foot Rule”: Improving relationships
- Sending the client a “love poem” from their carpet?
- QuickTIPS: Avoiding the “broken machine with the client watching” nightmare!
- “What a great feeling to have more than enough work!” Eric Blessit
- How do they make money at 7 cents per foot?
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