A big challenge in your marketing is that your potential clients can’t see/touch/test your service BEFORE you perform it.  So you must help your prospects “visualize” what you will do for them.  It just isn’t enough to SAY “your carpets will be beautiful” or that “your home will be fully restored”.

You must SHOW your prospective customer that “you are for real” and they can trust your company.  Here’s a great QuickTIP on how to “pre-create” this customer confidence before you ever unroll your hoses:

Starting today carry a digital camera with you on every job.  Shoot before-and-after cleaning shots, photos of your (hopefully clean) vehicles and technicians, pictures of your trucks cleaning commercial accounts and your plant/office if you have one.  Then put these photos in a nice photo album and let the customer look through it while you are measuring and scoping the job.

Sure, you can go high-tech by letting the prospect use your I-Pad to access these pictures.  But I say nothing beats the ease of use of a familiar and simple photo album!

NOTE:  Instead of using the same tired clip art (the stuff everyone else uses) why not double dip and put these personalized photos of your company up on your website?

Steve Toburen

PS  Send me your favorite photos of your company in action and I’ll share the best ones on our SFS website.

Every week we share a timely, practical tip like the above. So if you’re not already signed up for these FREE weekly QuickTIPS, do so now.

This week’s FOCUS: Success in water damage restoration

Show me the big, easy money …

Thanking the home owner after a water loss?

How can I get more water damage restoration jobs?

Network with local plumbers for more water damage referrals

“What a great feeling to have more than enough work!” Eric Blessit

Mike Lamunyon transforms his restoration company with SFS/VAST!

How to get plumber water damage referrals- FREE! (Part 1)

How to get plumber water damage referrals- FREE! (Part 2)

Download: Hub Marketing Referrals- Breaking Down Barriers

Download: Water Damage Customer Interview Form

Also new this week:

• “A first class event from beginning to end”- Rick Massimi
• Big Billy’s guide to sanitizers, disinfectants and deodorizers
• QuickTIPS: Swap out gallon jugs instead of refilling them
• The Lone Ranger rides no more (Part II)
• “The surprising truth about what motivates us”

Related posts:

1. Get full mileage out of your Fire and Water Damage Restoration “progress photos”
2. The “Law of Leverage” brings plumber referrals!
3. Feature your “Turbo Cheerleaders” online!
4. How to get carpet store’s cleaning referrals …
5. How can I get more water damage restoration jobs?