A big challenge in your marketing is that your potential clients can’t see/touch/test your service BEFORE you perform it. So you must help your prospects “visualize” what you will do for them. It just isn’t enough to SAY “your carpets will be beautiful” or that “your home will be fully restored”.
You must SHOW your prospective customer that “you are for real” and they can trust your company. Here’s a great QuickTIP on how to “pre-create” this customer confidence before you ever unroll your hoses:
Starting today carry a digital camera with you on every job.
Shoot before-and-after cleaning shots, photos of your (hopefully clean) vehicles and technicians, pictures of your trucks cleaning commercial accounts and your plant/office if you have one. Then put these photos in a nice photo album and let the customer look through it while you are measuring and scoping the job.
Sure, you can go high-tech by letting the prospect use your I-Pad to access these pictures. But I say nothing beats the ease of use of a familiar and simple photo album!
NOTE: Instead of using the same tired clip art (the stuff everyone else uses) why not double dip and put these personalized photos of your company up on your website?
PS Send me your favorite photos of your company in action and I’ll share the best ones on our SFS website.