How carpet cleaners can “partner” with retailers

Categorized | Special Reports

Posted on 08 December 2011. Tags: carpet cleaning marketing, marketing, referrals, sales, Strategic Partnership

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All carpet cleaners want local carpet stores to consistently recommend them to the customers. And yet very few do. Why not? There is nothing in it for the retailer!

Now you can give your local flooring retailers a win-win reason to refer your services by letting them give every carpet installation a FREE 12 Month Spot and Spill Warranty- serviced by YOU! This step-by-step procedure will show you how to set this great new marketing concept up.

NOTE: Check out my interview with SFS member John Mapes who developed this program in his Chicago area with huge success!

Now “git ‘er done”! (And let me know how you are doing out there!)

Steve Toburen

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Steve Toburen - who has written 403 posts on Jon-Don's Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial.

Director of Training for Jon-Don’s Partners for Success™ program, Steve spent over twenty years “down in the trenches” as the owner of one of the most successful cleaning and restoration firms in the country. More about Steve.

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3 Responses to “How carpet cleaners can “partner” with retailers”

BurdicksCleaning says:

December 19, 2011 at 9:30 PM

Finally pulled the trigger and signed up for MFW with John Mapes last week. We are really excited about it and feel so lucky to be able to benefit from this resource and John’s trial and error in developing the system.

Can’t wait to get it up and running and keep you updated with some dispatches about it!

Meg
Mastermark says:

December 20, 2011 at 12:53 AM

I have been working with the 5 carpet retailers in my area for the last 9 years. I took your advice about the spot and spill warranty to get them to exclusively use us and it has been a hit. Four of the five want to recommend only us and let us put signs in their stores telling their clients about the spot and spill warranty they will get when they purchase new carpet. We already offer it to our clients when they buy fabric protection from us, why not offer it to new clients and get them as a lifetime client. Thanks for the pointed direction.
Mark
Steve Toburen says:

December 20, 2011 at 8:00 AM

Thank you, Mark, for sharing. The “gasoline” that keeps your SFS team going is hearing when people actually DO what we suggest and improve their lives in the process.

People like Meg and John Burdick! If you haven’t done so already check out the “Meg’s Story” series under “From Our Members”.

Steve

PS Meg, a big shout out to you also. John called me so excited when you decided to do the MFW route. I agree 100% with your decision- why invent the wheel? The My Flooring Program works- IF you get out there and get those “Retailer Partners” signed up. My guess is you will! (It will be great to see you folks again in Langhorne.)