WHY sell carpet protector? Hmmmm… because you (and your techs) like MONEY? Invest 15-20 minutes to re-apply the carpet’s protective finish and you’ll EASILY add $100.00 to $200.00 NET PROFIT to each job!
And yet… deep down inside you know your protector sales are “disappointing”. I get it! You (and your techs) are under pressure, running behind and it is soooo easy to not even bring up carpet protector on the job! This is why I want you to…
Close the protector sale BEFORE you arrive at the job!
NOTE: Booking the protector re-application BEFORE you arrive is soooo much better! Why? A) You can schedule a bit more time plus B) your customer can budget for the higher price and C) you don’t risk the accusation of being a lousy “bait and switch” company! (I’m assuming you don’t want be surprised with online reviews like this: “Their price doubled after they got inside my home!”)
1. During your pre-inspection* smoothly offer just one (your highest!) price. “So Mrs. Jones, the total price to clean and re-apply your carpet’s protective finish will be…” You’ll be amazed how many will say, “OK”! And you can always drop down…
2. Or if booking the job-over-the-phone always gently offer the protector option. “And after the cleaning would you like us to re-apply the carpet’s protective finish…?” (Spiff your phone dispatcher 5% of this “before-the-job-sale”.)
3. Always mention your exclusive 12 Month “Spot and Spill Warranty”. Include (and promote) this “Spot and Spill Warranty” FREE with every protector re-application and your protector sales will double! NOTE: You can easily personalize this free 12 Month “Spot and Spill Warranty” with your own company information.
* Download our free SFS “Carpet Cleaning Pre-inspection Format” HERE.
# Download a word-for-word SFS Phone Format HERE– no charge!
How do YOU sell carpet protector BEFORE you get to the job? Please share your ideas in our comment section below!
Steve
Good information!