It has been well said, “the way to the heart lies through the stomach.” This Procedure highlights creating a great Moment of Truth with a traumatized restoration client with some memorable comfort food …
As soon as possible after a fire/water damage loss deliver a “cookie bouquet” to the insured with your name/logo baked into half of the cookies and the name/logo of the insurance company baked into the other half of the cookies. The cookies are arranged into a “bouquet” and create a very positive MOT for both you and the insurance company you are working with.
Note: The Cookie Company just needs business cards or logos in advance and they can bake a bouquet of cookies with logos in less than two hours. Cookies are full colored logos, taste great and are presented in a basket on sticks to look like a bouquet. They leave a very memorable and tasty impression!
Amen to the above! Just one precaution I can think of. Some insurance companies are extremely wary about leaving the impression they are “in bed” with one contractor. (Even though they probably are!) So be sure to get permission to include the insurance company’s name and logo in your bouquet. On the other hand, if it’s OK with the insurance adjuster, you’re making him look good and aligning yourself with the insurance company in the mind of the insured. Plus, what a tasty Moment of Truth! (If the insurance company doesn’t want to play ball with you on this one, no problem. Just leave them out of it and take all the credit for yourself! It’s a great idea. No Cookie Company nearby? Candy, goodies from Hickory Farms, you get the idea, we’re talking about showing an attitude of care and concern, in an organized manner.)
P.S. Let’s be honest here. Cookie bouquets on their own just aren’t going to cut it in restoration. Sooner or later ya gotta do some work!