Did the headline “Are You Fascinating?” perk your interest?

It should as it used two rules for writing headlines: 1) develop self interest, and 2) use a question. The only thing that could have improved it would be to add “how to”. How to is actually the most searched for term on the Internet.

This post is actually a link to a post by Guy Kawasaki interviewing Steve Martin (No, not THAT Steve Martin!) Steve is the co-author with Robert Cialdini of Yes! 50 Scientifically Proven Ways to Be Persuasive. Cialdini is also the author of Influence: the Psychology of Persuasion which is in my top 5 all time books. In this interview Kawasaki narrows the subject to five rules.

Enjoy 5 Ways to be Persuasive by Guy Kawasaki

Related posts:

1. What’s It Going to Take to Persuade You?
2. General Ruminations on Business Reading (Part 1)
3. Lessons in Enchantment from Guy Kawasaki
4. What We Have Here is a Failure to Communicate