Chuck provided financial benchmarks for me to bring home and apply to my P&L. Greg Cole – Pro Carpet of Atlanta & Tampa
Google’s done it again – just when you got a handle on how to use one of their services they’ve gone and changed it. If you were already established on Google Places you’ve surely noticed there are some big differences between the old Google Places and the new Google Plus Local.
For those of you who aren’t familiar with Google Places in a nutshell it was a one page website that Google would give to businesses for free. The page published basic information about the business such as name, phone, address, website and a brief business description. Companies could also add some media, like photos and video, and customers could post up public reviews for others to read. Basically, it was your standard yellow pages online, except for one big difference – listings showed up on local search results in Google. So, with your carpet cleaning business page on Google Places people searching for “local carpet cleaning companies” would find your business, along with others in your area, and a map pinpointing its location.
So what’s different with Google+ Local? First off, if you had created a Google Places page before, it was migrated over to the Google Plus Local platform. While the migration caused more than a few hiccups, most of the kinks have been ironed out. Now if someone is searching for your business on Google, the link for your Google+ page will lead to your Google+ Local page, which was originally your Google Places link. However, if you haven’t made any changes to your Google+ Local page since it was migrated over, you’ll want to. Here are the reasons why:
Since your page on Google Places was just a business listing, it did not have the same social media feel that Google+ Local is going for. The changes to the platform lend for you to be able to connect with customers, while better showcasing your business. Make sure you take advantage of these changes. Take a few minutes to review your Google + Local page and ask yourself:
Have you had success with your Google+ Local page, or are you still struggling to figure out how to use it? Let us know in the comments section below, and look for more upcoming posts on Google Plus Local.
Your SFS Team