Winning Over the “Price Shopper” (Without losing your shirt!)

Categorized | Special Reports

Posted on 31 January 2011. Tags: 80 percent principle, cleaning business profit, cleaning pricing profit, competition, customer cheerleader, customer interview, economy, Emotional Dynamics, price shoppers, price wars, systems, tough economy

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Nowadays cheap is “in”. Thanks to the economic downturn and new social discounting networks (e.g. Groupon), there is now “snob appeal” in getting the best deal.

So how can you attract this new breed of value conscious “price shopper” without resorting to discounts and major price cutting?
What about your previous clients that you have spent years “training” to accept your prestige pricing levels and now they want to “haggle a bit”?
Also, let’s not forget the most important question- How can you achieve all of the above AND still make a nice profit?

So download the following Special Report and do more than just glance through it. Give it an honest read and follow my “Price Shopper Script” exactly as written. Then come back and let us know how it worked (or didn’t work!). I’d love to hear your comments!

Steve

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Steve Toburen - who has written 403 posts on Jon-Don's Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial.

Director of Training for Jon-Don’s Partners for Success™ program, Steve spent over twenty years “down in the trenches” as the owner of one of the most successful cleaning and restoration firms in the country. More about Steve.

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2 Responses to “Winning Over the “Price Shopper” (Without losing your shirt!)”

Bobby says:

September 28, 2011 at 4:19 PM

Ouch my toes hurt Steve you stepped all over them in the justifying your price statements. Didn’t realize I was making such a huge mistake. On more than one occassion I have talked to a customer about the cost involved and how much better my equipment was than most etc etc.
Steve Toburen says:

September 28, 2011 at 11:02 PM

SORRY, Bobby! No offense meant. It is a normal reaction to try and educate your customer about your cost of doing business. But plain and simple they just don’t care. Instead, it comes across as being defensive.

Steve

PS Try the proactive techniques in the Special Report and let me know how they work for you.