Marketing on the Internet for carpet cleaners can be a bewildering and overwhelming process. Even worse, do it wrong and you will stunt the growth of your company and lose thousands (maybe millions!) of “future dollars”! If you are just starting out we normally recommend using a Search Engine Optimization (SEO) professional instead going the expensive “trial and error” route. (Plus you will be wasting precious production hours!) HOWEVER, you should also monitor what is going on …
So the next logical question is: How can I measure what I am paying for in SEO work? (Nobody likes feeling ripped off!)
“Backlinks” are a prime measuring stick for checking if your SEO person is doing their job. In this SFS video WebTIP you will learn:
- What backlinks (inbound links) are.
- Why they are so important.
- How to use a free Internet tool to measure backlinks. (And hold your SEO expert’s feet to the fire!)
- Tips for evaluating the quality of your backlinks.
Related posts:
Someone asked this on Facebook so I figured I would post it here just in case anyone else is thinking this as well.
Q: “What is the no follow flag about? Some of my back links have that.”
A: “No-Follow” is basically a tag that Google came up with so that you can prevent spammers from benefiting by leaving comments on your blog posts.
It’s supposed to tell the Google “robot” to not follow that link. From my experience I would not worry too much if the link is “No-follow”. The most important thing is to make sure the anchor text is the keyword that you are trying to target.
If you are targeting Anchorage, ideally the anchor text would be “Carpet Cleaning Anchorage”
Another great question that I got on Facebook.
Q: “So how do you create the anchor texts ?”
A: The anchor text is the text in the clickable part of a link. Most of the time what you’ll see is “click here”
A lot of the directory type sites won’t allow you to choose your anchor text so that’s where you get a lot of the “Visit Site” or “…Website” type backlinks which is fine. You want a variety of backlinks so your page doesn’t look “over-optimized”.
Now I noticed you have a wordpress blog. That one you control so you can choose what your links say. For example, at the end of a post you can say:
To learn more about our services visit: Carpet Cleaning Anchorage
And the “Carpet Cleaning Anchorage” will be linked to your website.
You can do the same thing in other sites such as Blogger, Weebly, EzineArticles, etc.
I will soon do a more in depth video about backlinks as one of my tips but that should be a good start.