So what is the single biggest emotion your new customer feels as they wait for an unknown cleaning technician? FEAR! That’s right, home owners are scared to death! (And given the horror stories about the cleaning and restoration industry who can blame them?)
NOTE: This is why the big national franchises advertise “we don’t use sub-contractors” and “we do background checks.” But you can do better for just $5.00!
All employees (including owner/operators) should always wear a photo ID badge!
A photo ID badge calms a “first-time customer’s fears”. But they also are cheap marketing! People would ask my techs at Burger King for a business card! ALL your employees should have their very own personalized business cards!
Bonus QuickTIP: Use technician photo ID badges that have a pocket on the back to store a few business cards. Your techs will always have clean and dry cards with them. (Much better than crumpled up in a sweat-soaked wallet! YUK!)
NOTE: Just Google the phrase “Photo ID badge” to see a wide gamut of online sources. Prices run around $5.00 to $10.00 per badge. And always buy two badges for each worker. It’s inevitable that employees will lose/forget them!
P.S: So what “customer reassuring tips” have you implemented in your daily operations?
Just one simple, practical quickTIP like this just might transform your business. Now imagine a new one arriving every week! So if you’re not already signed up for these weekly QuickTIPS, do so now.
This week’s FOCUS: Jump start your social media marketing
Also new this week: