Want better Internet marketing results? Then you MUST focus on exciting and focused content!
Remember that you not only want a) traffic but also b) your visitors to stick around AND c) also “convert” as in booking their job with you. (By the way, have you installed Google Analytics to monitor all this stuff?)
The key is “first impressions“! Your opening words along with colors and the general tone of your message will heavily influence whether people stick around or immediately click away. Here’s one great way to increase both “time on site” and convince your site visitors to book with you …
Short, punchy videos provide a nice alternative to exhausting text-based introduction in the impatient world of the Internet. Use these videos for a brief “visual” overview of the services you offer. (Steve Toburen shares in SFS that the #1 reason home owners have a hard time choosing any service is they can’t visualize the process OR the final results!) Sooo …
Record and share customer testimonials. Shoot cleaning action shots. (Not too long and make sure the visual difference between the dirt and clean carpet is DRAMATIC! Especially if you are an owner-operator introduce yourself and your family. (Including any pets!)
The idea is to maximize the visual and sound experience that video offers. That said, how do you go about actually getting a video from your camera on to the web? How do you present the video for the best results?
Enter the social phenomenon of YouTube! In this short video SFS Web Expert Andres Tobar shares how to upload and configure your YouTube videos for maximum effect.
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