In this SFS Special Report, Big Billy Yeadon breaks down the WHY and HOW of creating crosssover marketing opportunities for cleaning companies and/or restoration operations.
Author Archive | Bill Yeadon
Build a niche by specializing in fixing fine fabric problems. Are you ready for the lucrative world of fine fabric cleaning?
What does it really mean to value you workforce as your greatest asset? Few cleaning and restoration companies live up to their claims of caring for their employees. How do you measure up? Does it really matter?
Big Billy Yeadon shares how to increase your share of a $41,000,000,000.00 (that’s a whole lot of zeros!) market that many other cleaners are missing out on … the lucrative world of pet care.
Start With Why has its own simple philosophy “people don’t buy WHAT you do, they buy WHY you do it.”
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.
Even if you hire your SEO work out you still need to have enough knowledge to a) consult with a SEO expert and b) hold their feet to the fire!
Americans are now recycling 30% of the 50 billion plus water bottles we consume every year! Much of this recycled plastic (polyethylene terephthalate/PET) is being turned into residential carpet. Are you up for the challenge?
With this past (and ongoing) winter who knows if we will see “flowers” or more SNOW in the coming months. The only sure thing is that there will be a lot of pent up customer demand to get their homes and buildings clean and fresh smelling very soon!
False information abounds about newsletters and their value. Bill breaks down multiple misconceptions and gives solid reasons to use them in your company.
So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.
Don’t be boring. Instead, design a biz card that people want to keep. Your card is your first introduction to everyone so make it count. Here’s how to do it…
Are you are stuck in the vortex of the technician mentality? You CAN “reboot” your business and your life! The real question is HOW? Pay attention here…
This form will start you on designing your very own “Marketing Plan”. Even better, Bill Yeadon will review and comment on your completed Check List- for FREE!
Zig Ziglar has written 29 books throughout his life. Born To Win takes those 29 books and boils them down to the basics. If you want to be a winner then you need to follow these basics and principles.