The Real “Secret” to Marketing
Bill Yeadon typed the word “secrets” into Amazon.com and received 168,876 hits. This made him wonder: “Are there really any ‘secrets’ in marketing?”
Bill Yeadon
Leadership: Hard to pin down?
What can you learn from a 100 year old race to the South Pole or more recently on Everest? How can the leadership styles displayed there affect your business? Read on…
What kind of listener are you?
Listening to your clients/ employees/ fellow cleaners (and especially your WIFE) may be your very best “Success Strategy”. Bill Yeadon shares a great “listening resource” and some important reminders.
Do you PLAN your marketing?
Here is a two-page Marketing PLAN Checklist from your SFS team. Now you have something that 92% of your competitors are lacking- a Marketing PLAN!
Frustrated with the “new” generation of employees?
It may be the most common lament from SFS members- “These young people don’t want to work like I did when I was young!” True … AND False. Big Billy shares two expert views of the “Millenials” entering the workplace…
Why can’t customer service always be this easy?
Everyone knows Big Billy has always been addicted to the coffee at Starbucks. Now his latest Starbucks experience has turned him into a raving fan. Future SFS attendees be warned …
Is Marketing Getting Harder?
So are you finding marketing to be more and more challenging? If so, join the crowd! Big Billy Yeadon offers his help with some important questions…
Is Best Buy dying?
Best Buy should be King of the retail electronics world. So what went wrong? What lessons can a small business learn from the mistakes of Best Buy?
Groupon 2012: Is it for carpet cleaners?
Is Groupon the greatest thing going or a flash in the pan that may destroy your company? Big Billy Yeadon gives an update …
Steve Jobs versus the Google Boys
What Google, Apple, Facebook, Amazon, eBay, and Microsoft achieve over the next 5 years will have a HUGE affect on your company and your life. Bill shares insights from two new ground breaking books …
American Airlines files Chapter 11- so what?
American Airlines was once the largest airline in the world and it now is struggling to survive. Anyone that has flown them over the past year could see the signs- in the AA employees! So can you learn an important lesson from AA’s sad example?
Great managers keep great employees
A departing employee will tell you, “I’m leaving for more money”. But normally salary is just the excuse. So HOW can you keep your employees long term?
Communicating your marketing message with emotions
The average cleaner and his client are more different than they are alike. Bill analyzes the emotions of the typical customer and what it means for you.
“The surprising truth about what motivates us”
Most cleaning business owners believe that their workforce would perform better if only they could pay their people more. In other words, better monetary rewards = motivated employees. Motivation guru Dan Pink reveals why this is a flawed assumption.
Don’t know where to start on blogging?
If you still don’t know how or why to start blogging then read a little further and get real comfortable, real fast, with a little help from Seth Godin.