Posted on 29 July 2010.
We all want to increase profit per job. But Steve warns against getting distracted peddling product for pennies when you could be making Cheerleaders (aka. word of mouth referral machines). How?? GIVE AWAY a bottle of “Free Lifetime Spotter” to every customer …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 27 July 2010.
Nothing is worse than a raving angry call from a regular commercial carpet cleaning customer who discovers your crew left his or her business unlocked all night! Stop this particular nightmare forever with this week’s “quickTIP” …
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Posted in quickTIPS
Posted on 26 July 2010.
It is just one of the cleaning industry’s “eternal questions”. Where is the “sweet spot” in compensating my employees? What is the simplest and most cost effective way to motivate technicians while still letting the company make a profit? Steve shares a few thoughts with a Richmond, VA carpet cleaner …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 22 July 2010.
After moving to Georgia a carpet cleaner is finding it difficult to get the old cash flow started again. Instead of screaming “Get out there and sell!” Steve says to begin at home with the old-fashioned concept of “frugality” …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 20 July 2010.
First impressions are lasting impressions. Start off on the right foot with your disaster restoration customers by showing genuine care and concern. How? By simply paying attention. Read on for the details …
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Posted in quickTIPS
Posted on 19 July 2010.
A Los Angeles Building Service Contractor is sick and tired of getting blamed for every unlocked door. Steve says he only has three options …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 15 July 2010.
A Minnesota carpet cleaner asks how he can easily promote Scotchgard on his website. Steve shares one great resource and an even better promotional idea …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 13 July 2010.
Is it possible for a simple one inch “sticker” to help you increase your customer’s cleaning frequency AND boost your bottom line? You be the judge. Read on …
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Posted in quickTIPS
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