“Seeing” is selling…
When first meeting a prospective customer you must “break through” their skepticism. After your contact gives you a tour and shows you their “areas of special concern” simply ask this key question…
Steve Toburen
My big cleaning business just isn’t fun anymore!
Not all successful companies need to “get BIG”. A proven Colorado cleaner needs help in scaling things back into a manageable size. Steve offers a shoulder to cry on and shares his firsthand experience of what to do when your cleaning business gets out of control.
Always be “on time”!
It is the little details (what we call positive “Moments of Truth” in SFS) that add-up when starting a business relationship.
Sick of being “on-call” 24-7 for water damage losses?
Talk about a love-hate relationship! We all LOVE the big money of an “after hours” emergency water loss. (And aren’t they all “after hours” and usually at the most personally inconvenient time?) But an after hours call can sure play havoc with your personal life! A Nebraska carpet cleaner dumps on Steve and Steve dumps it right back!
Don’t “surprise” me!
Success in business is based on clear, honest and open communication between all involved. Make it easy with a Production Day Sheet.
Getting beat up on regular commercial cleaning contracts?
A Las Vegas carpet cleaner finds commercial customers simply don’t want to commit in writing. Steve shares some hard learned lessons from his 20 years down in the trenches …
Do the right thing! In life and on the job.
What is the best way to “differentiate” yourself from your competition? Steve Toburen says displaying (and feeling) old-fashioned “care and concern” for your clients…
Rewarding your real estate agent Referral “Hubs”
Why not REWARD your loyal customers and MOTIVATE them to refer your services? (Remember that if you don’t create Cheerleaders with Value Added Service NO ONE will refer you!)
Who knew selling carpet cleaning to restaurants could be so easy?
A mostly residential carpet cleaner discovers a new market in commercial. His new found success takes Steve on a nostalgic journey to yesteryear and how, despite conventional wisdom, he fell into contract maintenance commercial cleaning.
How to gracefully flip your customer’s “Thank you”!
When your customer says “Thank you” at the end of your job, how should you respond? I suggest flipping this exchange into a positive Moment of Truth with this reply.
Tired of the “your carpet cleaning prices are too high” objection?
The recent Great Recession has marked (scarred?) our customer’s buying habits. Steve shows one Dallas carpet cleaner how to avoid being put on the defensive when hit with the “too high” objection …
Make a new employee into a Cheerleader
Get off on the right foot with Momma and everyone will be happy. And especially you as you create “Employee Cheerleaders” who seldom quit!
What can a carpet cleaner present at a “ladies club” meeting?
Wouldn’t it be great to get “up close and personal” with over 100 top prospects for your carpet cleaning services? That is where one Minneapolis carpet cleaner finds himself, but how can he make the best of his opportunity?
Can you impress your client with a flashlight?
Home owners decide if you have done a good job or a bad job based on how they FEEL about you. So the more “care and concern” you show for their home the better. Steve shares a neat little “prop” that helps you create Customer Cheerleaders!