Do you have an elevator speech that explains your company in less than 30 seconds? The best marketing is always as Chuck Violand calls it “belly to belly.” Learn from marketing gurus Chip & Dan Heath how to create the perfect elevator speech for your cleaning company.

The opportunity to learn business building advice from a very unique company is a rare opportunity, even for a 75-year-old industry legend. Who is this “legend” and which “unique” company can teach him something?

Big Billy Yeadon specializes in “how women buy residential carpet cleaning”. But Bill has sold more than a few commercial carpet cleaning contracts in his long career …

Most readers of this web site are great carpet cleaners and even better people! (After all, every single site contributor on here comes from the cleaning industry!) But as a group, carpet cleaners’ marketing skills stink! Big Billy Yeadon offers some “Duct Tape” to patch up your marketing techniques …

Is massive discounting the answer for your carpet cleaning company in this challenging economy? Isn’t it better to take in cheap work than to have no work at all? Let’s take a lesson from the Border’s book chain …

How’s that for a headline? Did it perk your interest? It should as it used two rules for writing headlines: 1) get self interest in your headline and 2) use a question. But this post is not about headlines. It is about Influence …

Here is a simple 3 question quiz that will help you understand how people buy your carpet cleaning services. Please contribute your answers and then we’ll analyze this pricing/buying topic on a deeper level …

I think we all agree that men and women are different! So if you are marketing to residential carpet cleaning customers, shouldn’t you design your website to appeal to women? Well apparently MSN thinks so! Find out why and see how the new MSN site compares to the old.