<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Jon-Don&#039;s Strategies for Success &#187; Big Billy&#8217;s Books &amp; Blogs</title>
	<atom:link href="http://sfs.jondon.com/section/billys-book-reviews/feed" rel="self" type="application/rss+xml" />
	<link>http://sfs.jondon.com</link>
	<description>Your success is our success  -  it&#039;s that simple.</description>
	<lastBuildDate>Thu, 29 Jul 2010 13:58:57 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How &#8220;Duct Tape Marketing&#8221; can help a small carpet cleaner &#8230;</title>
		<link>http://sfs.jondon.com/5453/billys-book-reviews/duct-tape-marketing-for-carpet-cleaners</link>
		<comments>http://sfs.jondon.com/5453/billys-book-reviews/duct-tape-marketing-for-carpet-cleaners#comments</comments>
		<pubDate>Wed, 14 Jul 2010 14:13:55 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[carpet cleaning marketing strategies]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[FREE Lifetime Spotter]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[niche marketing]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=5453</guid>
		<description><![CDATA[Most readers of this web site are great carpet cleaners and even better people!  (After all, every single site contributor on here comes from the cleaning industry!)  But as a group, carpet cleaners' marketing skills stink!  Big Billy Yeadon offers some "Duct Tape" to patch up your marketing techniques ...]]></description>
		<wfw:commentRss>http://sfs.jondon.com/5453/billys-book-reviews/duct-tape-marketing-for-carpet-cleaners/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is &#8220;massive discounting&#8221; a sign of panic or just smart business?</title>
		<link>http://sfs.jondon.com/5379/billys-book-reviews/is-massive-discounting-a-sign-of-panic-or-just-smart-business</link>
		<comments>http://sfs.jondon.com/5379/billys-book-reviews/is-massive-discounting-a-sign-of-panic-or-just-smart-business#comments</comments>
		<pubDate>Mon, 05 Jul 2010 15:29:11 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Barnes & Noble]]></category>
		<category><![CDATA[Border's]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[price wars]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[upselling]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=5379</guid>
		<description><![CDATA[Is massive discounting the answer for your carpet cleaning company in this challenging economy? Isn't it better to take in cheap work than to have no work at all? Let's take a lesson from the Border's book chain ... ]]></description>
		<wfw:commentRss>http://sfs.jondon.com/5379/billys-book-reviews/is-massive-discounting-a-sign-of-panic-or-just-smart-business/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Fascinating?</title>
		<link>http://sfs.jondon.com/4994/billys-book-reviews/are-you-fascinating-carpet-cleaning-marketing</link>
		<comments>http://sfs.jondon.com/4994/billys-book-reviews/are-you-fascinating-carpet-cleaning-marketing#comments</comments>
		<pubDate>Wed, 26 May 2010 15:17:47 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[first impression]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing to women]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=4994</guid>
		<description><![CDATA[How's that for a headline? Did it perk your interest? It should as it used two rules for writing headlines: 1) get self interest in your headline and 2) use a question. But this post is not about headlines. It is about Influence ...]]></description>
		<wfw:commentRss>http://sfs.jondon.com/4994/billys-book-reviews/are-you-fascinating-carpet-cleaning-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ready for a pop quiz?</title>
		<link>http://sfs.jondon.com/3894/billys-book-reviews/ready-for-a-pop-quiz</link>
		<comments>http://sfs.jondon.com/3894/billys-book-reviews/ready-for-a-pop-quiz#comments</comments>
		<pubDate>Mon, 17 May 2010 12:10:22 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[carpet cleaning equipment]]></category>
		<category><![CDATA[cleaning chemicals]]></category>
		<category><![CDATA[mold remediation]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[William Poundstone]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3894</guid>
		<description><![CDATA[Here is a simple 3 question quiz that will help you understand how people buy your carpet cleaning services.  Please contribute your answers and then we'll analyze this pricing/buying topic on a deeper level ...]]></description>
		<wfw:commentRss>http://sfs.jondon.com/3894/billys-book-reviews/ready-for-a-pop-quiz/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Should a professional carpet cleaner learn from MSN&#8217;s focus on women?</title>
		<link>http://sfs.jondon.com/4075/billys-book-reviews/should-a-professional-carpet-cleaner-marketer-learn-from-msn-focus-on-women</link>
		<comments>http://sfs.jondon.com/4075/billys-book-reviews/should-a-professional-carpet-cleaner-marketer-learn-from-msn-focus-on-women#comments</comments>
		<pubDate>Wed, 05 May 2010 15:03:26 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing to women]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[residential carpet cleaning customers]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=4075</guid>
		<description><![CDATA[I think we all agree that men and women are different! So if you are marketing to residential carpet cleaning customers, shouldn't you design your website to appeal to women?  Well apparently MSN thinks so!  Find out why and see how the new MSN site compares to the old.]]></description>
		<wfw:commentRss>http://sfs.jondon.com/4075/billys-book-reviews/should-a-professional-carpet-cleaner-marketer-learn-from-msn-focus-on-women/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Big Billy Yeadon asks: &#8220;How up-to-date are you in your carpet cleaning knowledge?&#8221;</title>
		<link>http://sfs.jondon.com/4170/billys-book-reviews/how-up-to-date-are-you-in-your-carpet-cleaning-supplies-knowledge</link>
		<comments>http://sfs.jondon.com/4170/billys-book-reviews/how-up-to-date-are-you-in-your-carpet-cleaning-supplies-knowledge#comments</comments>
		<pubDate>Wed, 21 Apr 2010 15:17:26 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[carpet cleaning training]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[maintenance contract commercial cleaning]]></category>
		<category><![CDATA[maintenance contract residential cleaning]]></category>
		<category><![CDATA[selling commercial cleaning]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=4170</guid>
		<description><![CDATA[If you are looking for a leg up on the competition (especially in the regular contract commercial carpet cleaning field) just use Shaw Carpet's MAC learning site to expand your cleaning knowledge. Bill Yeadon shares the details here ...]]></description>
		<wfw:commentRss>http://sfs.jondon.com/4170/billys-book-reviews/how-up-to-date-are-you-in-your-carpet-cleaning-supplies-knowledge/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use &#8220;sound&#8221; in your carpet cleaning marketing strategy</title>
		<link>http://sfs.jondon.com/3940/billys-book-reviews/use-sound-in-your-carpet-cleaning-marketing-strategy</link>
		<comments>http://sfs.jondon.com/3940/billys-book-reviews/use-sound-in-your-carpet-cleaning-marketing-strategy#comments</comments>
		<pubDate>Thu, 08 Apr 2010 14:53:17 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[carpet cleaning business]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[carpet cleaning marketing strategies]]></category>
		<category><![CDATA[customer eyeglasses]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Martin Lindstrom]]></category>
		<category><![CDATA[radio ads]]></category>
		<category><![CDATA[sound in carpet cleaning]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3940</guid>
		<description><![CDATA[OK, a good marketing strategy trivia question for all you carpet cleaners. Which sound associated with a brand name is rated #1 in the world? Most of you hear this sound several times a day. Have everyone in your family guess and then we'll see who wins ...]]></description>
		<wfw:commentRss>http://sfs.jondon.com/3940/billys-book-reviews/use-sound-in-your-carpet-cleaning-marketing-strategy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How are you going to motivate yourself for success in carpet cleaning?</title>
		<link>http://sfs.jondon.com/4282/billys-book-reviews/how-are-you-going-to-motivate-yourself-for-success-in-carpet-cleaning</link>
		<comments>http://sfs.jondon.com/4282/billys-book-reviews/how-are-you-going-to-motivate-yourself-for-success-in-carpet-cleaning#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:51:37 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[carpet cleaning employees]]></category>
		<category><![CDATA[cheerleader]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[motivating carpet cleaning technicians]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[owner-operator cleaning business]]></category>
		<category><![CDATA[owner/operator]]></category>
		<category><![CDATA[small cleaning business management]]></category>
		<category><![CDATA[technical cleaning classes]]></category>
		<category><![CDATA[technical cleaning skills]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=4282</guid>
		<description><![CDATA[Everyone wants success but few ever find it.  Bill goes down deep into the human psyche with some soul searching questions about what motivates you as a business owner. Fortunately for all of us there are answers to be found inside us ...]]></description>
		<wfw:commentRss>http://sfs.jondon.com/4282/billys-book-reviews/how-are-you-going-to-motivate-yourself-for-success-in-carpet-cleaning/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How can you motivate your carpet cleaning or restoration employees?</title>
		<link>http://sfs.jondon.com/3938/billys-book-reviews/how-are-you-going-to-get-your-carpet-cleaning-technicians-motivated</link>
		<comments>http://sfs.jondon.com/3938/billys-book-reviews/how-are-you-going-to-get-your-carpet-cleaning-technicians-motivated#comments</comments>
		<pubDate>Wed, 24 Mar 2010 14:41:50 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[cheerleader]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[motivating carpet cleaning technicians]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[scotchgard sales]]></category>
		<category><![CDATA[small cleaning business management]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3938</guid>
		<description><![CDATA[Do you like your job? Do your techs and office staff like their jobs? Do you know OR are you afraid to ask them? Insights to both their and your motivations can give some engaging and maybe even frightening answers ...]]></description>
		<wfw:commentRss>http://sfs.jondon.com/3938/billys-book-reviews/how-are-you-going-to-get-your-carpet-cleaning-technicians-motivated/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Information age&#8221; to the &#8220;conceptual age&#8221;- where do I fit in?</title>
		<link>http://sfs.jondon.com/3872/billys-book-reviews/information-age-to-the-conceptual-age-where-does-the-professional-carpet-cleaner-fit-in</link>
		<comments>http://sfs.jondon.com/3872/billys-book-reviews/information-age-to-the-conceptual-age-where-does-the-professional-carpet-cleaner-fit-in#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:29:25 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[Emotional Dynamics]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[good feelings]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[left-brain]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[owner-operator cleaning business]]></category>
		<category><![CDATA[people skills]]></category>
		<category><![CDATA[personal development for carpet cleaners]]></category>
		<category><![CDATA[right-brain]]></category>
		<category><![CDATA[small cleaning business management]]></category>
		<category><![CDATA[VAST]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3872</guid>
		<description><![CDATA[You may be "just a carpet cleaner" but have you ever been accused of being “a blue-sky person”? Do you recall information better when it is explained in story form? Have you noticed that one of your child’s favorite sayings is “Mommy, read me a story?” If your head is nodding up and down, you are going to love this book.]]></description>
		<wfw:commentRss>http://sfs.jondon.com/3872/billys-book-reviews/information-age-to-the-conceptual-age-where-does-the-professional-carpet-cleaner-fit-in/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
