What can carpet cleaners learn from the “King of the Internet Bloggers”? Seth Godin, who I believe to be the ultimate guru of the web, has just coralled more than 70 great authors to write an article for his new E-book What Matters Now. 2009 is done and we need to focus on how to go out and kick butt in 2010. That is what this book is all about and the best part is it is free to download and share with others.
Big Billy’s Books & Blogs
Bill Yeadon reviews books, blogs and other education resources with a focus on marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries. More about Bill.
Getting Rich
This will probably be the shortest blog post ever on our SFS website, but it is too good not to share with everyone.
Brand Sense- marketing cleaning services through the five senses
In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …
Gentlemen: Start Your Vacuums
As an IICRC CCT instructor I continually have to convince cleaning technicians that they need to vacuum every job. The current belief is that less than 10% of all jobs are vacuumed prior to cleaning.
But now a new survey shows an even better reason to vacuum. Men who vacuum and do other household chores tend to spend more time in the bedroom; and I don’t mean dusting the dresser!
Facebook Fan Pages- yes or no?
Even though I don’t want to join your Mafia on Facebook I still think there is a place to market your company on Facebook. And some people much smarter than me will tell you how.
Direct Mail Post Card Critiqued- OUCH!
There is a saying that goes something like this: “A smart person learns from his mistakes; a wise person learns from the mistakes of others.” This is a chance to gain some “smarts”. Take a look at this blog …
Rhinos, Social Media, Triexta
What does a 2800 pound black rhino, a revolutionary new carpet fiber, and social media all have in common? If your mind is all “a-twitter” I guess you will just have to read the article!
Exploiting Chaos
Chaos sounds horrible. It brings to mind historic events such as the fall of Saigon or 9/11 and the horrors that ensued. But chaos can also lead to opportunity. In fact there is a Chinese symbol that stands for danger but also means opportunity. Which one will you choose?
What We Have Here is a Failure to Communicate
What does Cool Hand Luke have to do with the carpet cleaning business? And how did Marcus Buckingham misjudge his audience so badly?
Failure to Communicate
General Motors just doesn’t understand who is buying their cars. Could it be that 92% of the saleforce is men. Watch these commercials and see the difference.
49 Questions to Improve Your Results
Good questions prime your brain to look at the world in a different way. By simply holding a question in your mind and pondering potential answers, you can find unexpected paths to get from where you are now to where you want to be.
Great info and it’s free
This is a great way to get all of your business information without having to buy and read a list of books. Load up that iPod and soak up some great information between jobs. And it is all free.
The Expectation Effect
How are you or your staff communicating with the customer? Are you overpromising in hopes of securing the job or are you setting reasonable expectations so your customer is thrilled with the results. Customer satisfaction is the gap between what she expects and what she gets.
Is Social Media a Fad?
Did you know the biggest increase in new members for Facebook came from people over 55? This is the same demographic that most frequently uses your services.