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	<title>Jon-Don&#039;s Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial &#187; Practical Paperwork</title>
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	<description>Starting Carpet Cleaning? Marketing, Pricing and Management for Cleaning and Restoration Businesses</description>
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		<title>Commercial Carpet Analysis</title>
		<link>http://sfs.jondon.com/1972/resources/paperwork/commercial-carpet-analysis</link>
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		<pubDate>Mon, 20 Jul 2009 14:31:15 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
		<category><![CDATA[bidding]]></category>
		<category><![CDATA[cleaning business pricing]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[commercial cleaning business resource]]></category>
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		<description><![CDATA[So you finally muster up the courage to make it out your front door and through the door of a great prospect for a regular commercial maintenance account.  Even better, the owner agrees to meet with you!  But now what do you do???]]></description>
			<content:encoded><![CDATA[<div style="background-color: #FFFFE0; border: 1px solid #E6DB55; color: #333333; margin-bottom: 14px; padding: 5px;">
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</div>Most commercial cleaning prospects want just one thing from you:  a price!  (Or even worse over the telephone- “Just tell me your price per square foot.”  Clunk!)</p>
<p>You, on the other hand, want to move this process into being a consultative one where you are designing the bid specifications and in the process gaining professional respect as something more than just a “rug-sucker”.  Plus, the longer you keep your prospect involved in the interview process the more likely they will want to make a “Return on their Time Invested”.  The only way to do this?  Go with your service!</p>
<p>However, remember that managers are busy.  They don’t want to chit-chat all day.  So by following this Commercial Carpet Analysis you will control the interview and keep your prospect engaged.  Let me know how it works for you.</p>
<p><em>Steve</em></p>
<p></p>
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		<pubDate>Sat, 03 Jan 2009 20:10:06 +0000</pubDate>
		<dc:creator>sfs</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
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		<description><![CDATA[Find forms, worksheets, reports and procedures for the Cleaning &#038; Restoration Industry. All these Practical Paperwork downloads are free of charge.
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			<content:encoded><![CDATA[<h3><img class="alignright size-thumbnail wp-image-2663" title="paperwork" src="http://sfs.jondon.com/wp-content/uploads/2009/01/paperwork-150x96.jpg" alt="paperwork" width="150" height="96" />Practical Paperwork</h3>
<ul class="lcp_catlist"><li><a href="http://sfs.jondon.com/1972/resources/paperwork/commercial-carpet-analysis">Commercial Carpet Analysis</a> </li><li><a href="http://sfs.jondon.com/2084/resources/paperwork/commercial-job-profile-sheet">Commercial Job Profile Sheet</a> </li><li><a href="http://sfs.jondon.com/10889/resources/paperwork/commercial-productionpricing-analysis-log">Commercial Production/Pricing Analysis Log</a> </li><li><a href="http://sfs.jondon.com/10884/resources/paperwork/moment-of-truth-residential-carpet-cleaning-checklist">Moment of Truth Residential Carpet Cleaning Checklist</a> </li><li><a href="http://sfs.jondon.com/11968/resources/paperwork/moment-of-truth-restoration-checklist">Moment of Truth Restoration Checklist</a> </li><li><a href="http://sfs.jondon.com/938/resources/paperwork/form-water-damage-interview">New Water Damage Customer Interview Form</a> </li><li><a href="http://sfs.jondon.com/3003/resources/paperwork/procedure-initial-value-added-service-pre-training">Procedure- Initial Value Added Service Pre-Training</a> </li><li><a href="http://sfs.jondon.com/1917/resources/paperwork/weekly-financial-flash-report">Weekly Financial Flash Report</a> </li></ul>
<h4>Interested in how to put this Paperwork in practice?</h4>
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		<title>Special Reports Directory</title>
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		<pubDate>Sun, 04 Jan 2009 05:00:41 +0000</pubDate>
		<dc:creator>sfs</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
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		<description><![CDATA[In depth, hard hitting, focused Special Report. Just what you need.]]></description>
			<content:encoded><![CDATA[<h3><img class="alignright size-medium wp-image-650" title="focus" src="http://sfs.jondon.com/wp-content/uploads/2009/03/focus-300x199.jpg" alt="focus" width="185" height="122" />Special Reports</h3>
<ul class="lcp_catlist"><li><a href="http://sfs.jondon.com/1743/resources/special-reports/12-secrets-smoother-restoration-business">12 Secrets for a Smoother Running Restoration Business</a> </li><li><a href="http://sfs.jondon.com/1851/resources/special-reports/12-secrets-to-success-in-carpet-cleaning">12 Secrets to Success in Carpet Cleaning</a> </li><li><a href="http://sfs.jondon.com/6339/resources/special-reports/cleaning-business-beauty-and-infrastructure-checklist">A "Beauty Makeover" check list for your cleaning business</a> </li><li><a href="http://sfs.jondon.com/2999/resources/special-reports/adding-employee-accountability-to-your-company">Adding "Employee Accountability" To Your Company</a> </li><li><a href="http://sfs.jondon.com/6662/resources/special-reports/advertising-on-facebook-for-carpet-cleaners">Advertising on Facebook For Carpet Cleaners</a> </li><li><a href="http://sfs.jondon.com/1986/resources/special-reports/are-you-a-lone-wolf">Are You a "Lone Wolf"?  Should You Be?</a> </li><li><a href="http://sfs.jondon.com/861/resources/special-reports/road-between">Avoiding the Road In-Between</a> </li><li><a href="http://sfs.jondon.com/6994/resources/special-reports/start-encapsulation-maintenance-routes-part-1">Building Encapsulation Maintenance Routes- Part 1</a> </li><li><a href="http://sfs.jondon.com/7395/resources/special-reports/operating-encapsulation-maintenance-routes-part-2">Building Encapsulation Routes- Part 2</a> </li><li><a href="http://sfs.jondon.com/1829/resources/special-reports/carpet-cleaning-inspections-that-sell">Carpet Cleaning Inspections That Sell!</a> </li><li><a href="http://sfs.jondon.com/2149/resources/special-reports/cashing-out-preparing-your-cleaning-business-for-its-eventual-sale">Cashing Out: Preparing Your Cleaning Business for its Eventual Sale</a> </li><li><a href="http://sfs.jondon.com/2147/resources/special-reports/cleaning-up">Cleaning Up- Building Personal Wealth in the Cleaning Industry</a> </li><li><a href="http://sfs.jondon.com/11374/resources/special-reports/carpet-cleaners-guide-to-partnering-with-local-carpet-retailers">How carpet cleaners can "partner" with retailers</a> </li><li><a href="http://sfs.jondon.com/5326/resources/special-reports/how-to-dominate-google-places-for-carpet-cleaners-step-by-step">How to dominate Google Places for carpet cleaners - step by step! </a> </li><li><a href="http://sfs.jondon.com/5626/blog/carpet-cleaning-business-evaluation-worksheet">How to put a price on your cleaning business - step by step!</a> </li><li><a href="http://sfs.jondon.com/10800/resources/special-reports/hub-marketing-referrals-breaking-down-barriers">Hub Marketing Referrals- Breaking Down Barriers</a> </li><li><a href="http://sfs.jondon.com/2400/resources/special-reports/pet-problems-i-smell-money">Pet Problems: I Smell Money!</a> </li><li><a href="http://sfs.jondon.com/2486/resources/special-reports/recession-proofing-your-restoration-business">Recession Proofing Your Restoration Business</a> </li><li><a href="http://sfs.jondon.com/755/resources/special-reports/sell-commercial">Selling Commercial Cleaning</a> </li><li><a href="http://sfs.jondon.com/1799/resources/special-reports/ten-essential-strategies-for-success-in-a-tough-economy">Ten Essential Strategies for Success in a Tough Economy</a> </li><li><a href="http://sfs.jondon.com/2532/resources/special-reports/the-big-money-in-home-and-trade-shows">The Big Money in Home and Trade Shows</a> </li><li><a href="http://sfs.jondon.com/6883/blog/bill-yeadon-carpet-cleaning-employees-presentation-at-connections">The Customer Comes Second!</a> </li><li><a href="http://sfs.jondon.com/2710/resources/special-reports/the-dirty-dozen-fabric-problems-and-how-to-eliminate-them">The Dirty Dozen Fabric Problems and How to Eliminate Them</a> </li><li><a href="http://sfs.jondon.com/932/resources/special-reports/stay-beautiful">The pre-paid "Stay Beautiful" maintenance program for residential carpet cleaning</a> </li><li><a href="http://sfs.jondon.com/2268/resources/special-reports/up-selling-on-the-home-front">Up-Selling Scotchgard on the Home Front</a> </li><li><a href="http://sfs.jondon.com/1750/resources/special-reports/using-a-telephone-format">Using a Telephone Format</a> </li><li><a href="http://sfs.jondon.com/8478/resources/special-reports/winning-over-the-value-shopper">Winning Over the "Price Shopper" (Without losing your shirt!)</a> </li></ul>
<h4>Interested in Paperwork that can make these Systems easy?</h4>
<p>Be sure to look through our FREE <a title="Go to Practical Paperwork Directory" href="http://sfs.jondon.com/2660/resources/paperwork/dir-paperwork" target="_self">Practical Paperwork.</a></p>
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		<title>New Water Damage Customer Interview Form</title>
		<link>http://sfs.jondon.com/938/resources/paperwork/form-water-damage-interview</link>
		<comments>http://sfs.jondon.com/938/resources/paperwork/form-water-damage-interview#comments</comments>
		<pubDate>Mon, 30 Jan 2012 20:13:31 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
		<category><![CDATA[cleaning business pricing]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[fire and water damage restoration business resource]]></category>
		<category><![CDATA[inspections]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[water damage restoration]]></category>

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		<description><![CDATA[This Water Damage Interview Form will help you (and more importantly your employees) give structure to your initial “emergency response”]]></description>
			<content:encoded><![CDATA[<div style="background-color: #FFFFE0; border: 1px solid #E6DB55; color: #333333; margin-bottom: 14px; padding: 5px;">
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</div>
<p>Wouldn’t it be great if your water damage losses:</p>
<p style="padding-left: 30px;">A) Ran smoother with a delighted customer at the end of the job and …</p>
<p style="padding-left: 30px;">B) You had adjusters fighting to get you in on their loss plus …</p>
<p style="padding-left: 30px;">C) You could make a lot more profit from your restoration work????</p>
<p><img class="alignright size-full wp-image-12281" title="on-the-job-water-damage-restoration-paperwork" src="http://sfs.jondon.com/wp-content/uploads/2009/04/on-the-job-water-damage-restoration-paperwork.jpg" alt="" width="180" height="252" />Do you want all these things? Then you must learn to work with the frazzled, traumatized emotions of the Insured! Remember that when you show up at a flooded building it is absolute chaos. So you need to tactfully and smoothly “take control” with a clipboard and this Water Damage Customer Interview (WDCI) Form.</p>
<p>Keep it simple. Calmly and confidently introduce yourself to the Insured, mention why you are there and explain that you need to ask them a few questions during a quick “tour” of the damage. As they reply to each question be sure to write it down on your WDCI form. Filling<br />
out this form “structures” those first few chaotic minutes on the loss and gains you respect!</p>
<p>Let me know how this Water Damage Interview Form works for you!</p>
<p><a title="Click here to email Steve" href="mailto:stoburen@strategiesforsuccess.com"><em>Steve Toburen</em></a></p>

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		<title>Commercial Job Profile Sheet</title>
		<link>http://sfs.jondon.com/2084/resources/paperwork/commercial-job-profile-sheet</link>
		<comments>http://sfs.jondon.com/2084/resources/paperwork/commercial-job-profile-sheet#comments</comments>
		<pubDate>Mon, 03 Aug 2009 20:19:46 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[commercial cleaning business resource]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[procedures]]></category>
		<category><![CDATA[production]]></category>

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		<description><![CDATA[Here is the third in our trilogy of free Special Reports on how to enter the very lucrative (and relatively competition free) world of regular contract commercial accounts.]]></description>
			<content:encoded><![CDATA[<div style="background-color: #FFFFE0; border: 1px solid #E6DB55; color: #333333; margin-bottom: 14px; padding: 5px;">
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</div>You already have available “<a href="http://sfs.jondon.com/755/resources/special-reports/sell-commercial">Selling Commercial Cleaning</a>” and a great “<a href="http://sfs.jondon.com/1972/resources/paperwork/commercial-carpet-analysis">Commercial Carpet Analysis</a>” form that helps you structure a “selling interview” with your prospect. Now that you HAVE this great contract it is time to organize yourself internally.</p>
<p>It is a fact of life.  Most (not all) commercial contract cleaning has to be performed at the worst hours for you as a business owner AND as a loving father/ husband/ mother/ wife.   In a business sense; think about it.  How alert are you going to be making your DSM sales calls if you were pushing a wand till 4 AM?  And for most of us nights and weekends should be “family time” to be spent with your kids (and the friends of your kids- you can’t be too careful nowadays!)</p>
<p>So as your commercial route reaches “critical mass” you are going to get yourself off the truck and hire employees to do the physically and emotionally demanding work found in regular commercial contracts.  However, you must structure this work so a) you are not held hostage by any single employee with all the job details tucked away in his head plus b) make it easy enough any one of your people can be switched into the job even without ever having seen it.  Here is your answer …</p>
<p></p>
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		<title>Weekly Financial Flash Report</title>
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		<pubDate>Mon, 13 Jul 2009 19:33:33 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[cash flow]]></category>
		<category><![CDATA[cheerleader]]></category>
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		<category><![CDATA[cleaning methods]]></category>
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		<category><![CDATA[payroll]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[stay beautiful maintenance program]]></category>

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		<description><![CDATA[In the “good ole days” (pre-recession) you could get by with casually checking the nice big number at the end of your monthly Profit and Loss statement and then pop a cold one!  Not anymore.  You now need to focus like a hawk on your WEEKLY financials.  This Flash Report form will help …]]></description>
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</div>It is essential that you get a “State of Your Business” report at least weekly.  You need to know “what is in the pipeline” coming at you- both the good and the bad.  If you (or your staff) will fill this form out weekly it will be a great way to stay on top of your business and not get “sand-bagged”.</p>
<p>We’re not including instructions with this download simply because the form is self-explanatory.  However, two cautions:</p>
<ol>
<li>The only thing worse than no numbers is bad numbers!  Make sure you are getting accurate information on this sheet.</li>
<li>INSIST on this form being completed on time and with up to date data.  (See #1 above!)  I wanted my Flash Report on my desk Tuesday morning for the previous week.  (Monday afternoon would be even better.)</li>
</ol>
<p>Please let me know how this form works for you or even better, what changes/improvements you make in the form and your system to implement it.</p>
<p>Thanks,</p>
<p><em>Steve</em></p>
<p></p>
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		<title>Procedure- Initial Value Added Service Pre-Training</title>
		<link>http://sfs.jondon.com/3003/resources/paperwork/procedure-initial-value-added-service-pre-training</link>
		<comments>http://sfs.jondon.com/3003/resources/paperwork/procedure-initial-value-added-service-pre-training#comments</comments>
		<pubDate>Mon, 16 Nov 2009 12:34:46 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
		<category><![CDATA[carpet cleaning technician]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[procedures]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3003</guid>
		<description><![CDATA[Everyone TALKS about giving "good customer service."  But few people actually DO anything about it!  Change this destructive habit with this great "employee orientation" procedure.  Even better, the download is FREE!]]></description>
			<content:encoded><![CDATA[<div style="background-color: #FFFFE0; border: 1px solid #E6DB55; color: #333333; margin-bottom: 14px; padding: 5px;">
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</div>Without a doubt you personally give superb customer service.  After all, that is what owners and managers of companies do.  BUT where the &#8220;rubber hits the road&#8221; is with your front line employees.  Sadly, far too many companies in this business hire hopefully sharp young men and women, show them how to &#8220;squirt and suck&#8221; with a scrub wand and let &#8216;em rip!  However, when you neglect training your employees in the Emotional Dynamics of the Home Front, you essentially are &#8220;throwing them to the wolves&#8221;, they get discouraged/burned out and they QUIT!  Break this destructive cycle by reviewing this paperwork with your people before you send them out on their first job.  (And we also will confess our fondness for Jon-Don&#8217;s one day <em><a href="http://www.jondon.com/trained/vast.php?utm_source=SFS&amp;utm_medium=posts&amp;utm_campaign=Procedure-%2BInitial%2BValue%2BAdded%2BService%2BPre-Training" target="_blank">Value Added Service for Technicians</a></em> seminar.)</p>
<p>Steve</p>
<p></p>
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<p>Please feel free to email us at <a href="mailto:admin@strategiesforsuccess.com">admin@strategiesforsuccess.com</a> for assistance with password or other login issues.<br /><h4>Interested in more practical downloads?</h4> Check out more of our FREE <a title="Go to Special Reports Directory" href="http://sfs.jondon.com/649/resources/special-reports/dir-special-reports" target="_self">Special Reports</a> and industry specific <a title="Go  to Practical Paperwork Directory" href="http://sfs.jondon.com/2660/resources/paperwork/dir-paperwork" target="_self">Paperwork downloads</a>.<br />We recommend Adobe Acrobat 7 or better to open the downloads. <a href="http://get.adobe.com/reader/" target="_blank"><img class="size-full wp-image-7503 alignright" title="Get Adobe Reader" src="http://sfs.jondon.com/wp-content/uploads/get_adobe_reader.png" alt="Get Adobe Reader!" width="126" height="31" /></a></p>
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		<title>Commercial Production/Pricing Analysis Log</title>
		<link>http://sfs.jondon.com/10889/resources/paperwork/commercial-productionpricing-analysis-log</link>
		<comments>http://sfs.jondon.com/10889/resources/paperwork/commercial-productionpricing-analysis-log#comments</comments>
		<pubDate>Mon, 17 Oct 2011 17:11:34 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
		<category><![CDATA[carpet cleaning financials]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[commercial cleaning business resource]]></category>
		<category><![CDATA[financial analysis]]></category>
		<category><![CDATA[negotiate final price]]></category>
		<category><![CDATA[price wars]]></category>
		<category><![CDATA[production]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=10889</guid>
		<description><![CDATA[Commercial work is all about two things- A)Achieving "production per hour" and B) making a high "net profit". Use this form to find both in different cleaning scenarios.]]></description>
			<content:encoded><![CDATA[<div style="background-color: #FFFFE0; border: 1px solid #E6DB55; color: #333333; margin-bottom: 14px; padding: 5px;">
	<p style="font-size:14px; padding: 0 0 6px;">If you see this message, please <a href="http://sfs.jondon.com/login/">login</a> to access this download.</p>
	<p style="font-size:18px; padding: 0 0 6px;">Already have a password? <a href="http://sfs.jondon.com/login/"><strong>Log in here</strong></a>. IF NOT, <a  href="http://sfs.jondon.com/login?action=register"><strong>go here to register</strong></a></p>
</div><img class="alignright size-full wp-image-11291" title="commercial-pricing-production-log" src="http://sfs.jondon.com/wp-content/uploads/2011/09/commercial-pricing-production-log.jpg" alt="" width="290" height="193" />Commercial work is all about two things- <strong>A) &#8220;production per hour&#8221;</strong> and <strong>B) making a high &#8220;net profit&#8221;</strong>. And you aren&#8217;t going to ever achieve &#8220;B&#8221; unless you know what &#8220;A&#8221; will be on any given job!</p>
<p>I always ask our SFS students how many know <em>exactly </em>what their square foot per hour production is for different cleaning scenarios. Very few raise their hands. Stop the guessing now by implementing this &#8220;cleaning diary&#8221;. Over time you will arrive at exact production numbers which will help your bidding (and net profits!) immensely.</p>
<p><em>Steve</em></p>
<p></p>
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<p>Please feel free to email us at <a href="mailto:admin@strategiesforsuccess.com">admin@strategiesforsuccess.com</a> for assistance with password or other login issues.<br /><h4>Interested in more practical downloads?</h4> Check out more of our FREE <a title="Go to Special Reports Directory" href="http://sfs.jondon.com/649/resources/special-reports/dir-special-reports" target="_self">Special Reports</a> and industry specific <a title="Go  to Practical Paperwork Directory" href="http://sfs.jondon.com/2660/resources/paperwork/dir-paperwork" target="_self">Paperwork downloads</a>.<br />We recommend Adobe Acrobat 7 or better to open the downloads. <a href="http://get.adobe.com/reader/" target="_blank"><img class="size-full wp-image-7503 alignright" title="Get Adobe Reader" src="http://sfs.jondon.com/wp-content/uploads/get_adobe_reader.png" alt="Get Adobe Reader!" width="126" height="31" /></a></p>
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		<title>Moment of Truth Residential Carpet Cleaning Checklist</title>
		<link>http://sfs.jondon.com/10884/resources/paperwork/moment-of-truth-residential-carpet-cleaning-checklist</link>
		<comments>http://sfs.jondon.com/10884/resources/paperwork/moment-of-truth-residential-carpet-cleaning-checklist#comments</comments>
		<pubDate>Thu, 22 Sep 2011 15:01:15 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
		<category><![CDATA[bath mats]]></category>
		<category><![CDATA[breaking the ice]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[carpet cleaning presentation]]></category>
		<category><![CDATA[carpet cleaning telephone procedures]]></category>
		<category><![CDATA[corner guards]]></category>
		<category><![CDATA[customer cheerleader]]></category>
		<category><![CDATA[customer concerns]]></category>
		<category><![CDATA[customer's children]]></category>
		<category><![CDATA[door guard]]></category>
		<category><![CDATA[Emotional Dynamics]]></category>
		<category><![CDATA[first impression]]></category>
		<category><![CDATA[FREE Lifetime Spotter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[moment of truth]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[smile]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=10884</guid>
		<description><![CDATA[This "Moment of Truth" checklist structures the job so your techs (and you!) can easily create a Cheerleader out of the home owner!  Follow these simple steps ...]]></description>
			<content:encoded><![CDATA[<div style="background-color: #FFFFE0; border: 1px solid #E6DB55; color: #333333; margin-bottom: 14px; padding: 5px;">
	<p style="font-size:14px; padding: 0 0 6px;">If you see this message, please <a href="http://sfs.jondon.com/login/">login</a> to access this download.</p>
	<p style="font-size:18px; padding: 0 0 6px;">Already have a password? <a href="http://sfs.jondon.com/login/"><strong>Log in here</strong></a>. IF NOT, <a  href="http://sfs.jondon.com/login?action=register"><strong>go here to register</strong></a></p>
</div><img class="alignright size-full wp-image-10999" title="moments-of-truth-in-residential-carpet-cleaning" src="http://sfs.jondon.com/wp-content/uploads/2011/09/moments-of-truth-in-residential-carpet-cleaning.jpg" alt="" width="154" height="199" />A central concept of <em>Strategies for Success</em> is &#8220;The 80% Principle&#8221;:</p>
<p><em>&#8220;80% of how the home owner decides if you did a good job or a bad job is based on how they feel about the person actually doing the work.&#8221;</em></p>
<p>Funny, isn&#8217;t it?  Your residential client&#8217;s &#8220;Value Decision&#8221; is based almost entirely on the &#8220;Emotional Dynamics&#8221; of the loss!  Your challenge is to <em>script your employee&#8217; actions</em> around the 80% Principle.  In other words, you and your people must focus on building a professional relationship with your customers.</p>
<p>Now for you as an owner and/or manager this rapport building with clients should be almost instinctive.  (If it isn&#8217;t you might want to consider a career change!)  But where the &#8220;rubber hits the road&#8221; (and where the battle is won or lost) is that vital interaction between your technicians and your customers.</p>
<p>This &#8220;Moment of Truth&#8221; checklist structures the job so that while the home is cleaned your employees are also giving the home owner positive Moments of Truth- fleeting positive impressions that add up subliminally in your client&#8217;s subconscious.</p>
<p>The result?  At the end of the job you have not only have produced a sparkling clean home but also a delighted Customer Cheerleader!</p>
<p></p>
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<p>Please feel free to email us at <a href="mailto:admin@strategiesforsuccess.com">admin@strategiesforsuccess.com</a> for assistance with password or other login issues.<br /><h4>Interested in more practical downloads?</h4> Check out more of our FREE <a title="Go to Special Reports Directory" href="http://sfs.jondon.com/649/resources/special-reports/dir-special-reports" target="_self">Special Reports</a> and industry specific <a title="Go  to Practical Paperwork Directory" href="http://sfs.jondon.com/2660/resources/paperwork/dir-paperwork" target="_self">Paperwork downloads</a>.<br />We recommend Adobe Acrobat 7 or better to open the downloads. <a href="http://get.adobe.com/reader/" target="_blank"><img class="size-full wp-image-7503 alignright" title="Get Adobe Reader" src="http://sfs.jondon.com/wp-content/uploads/get_adobe_reader.png" alt="Get Adobe Reader!" width="126" height="31" /></a></p>
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		<item>
		<title>Moment of Truth Restoration Checklist</title>
		<link>http://sfs.jondon.com/11968/resources/paperwork/moment-of-truth-restoration-checklist</link>
		<comments>http://sfs.jondon.com/11968/resources/paperwork/moment-of-truth-restoration-checklist#comments</comments>
		<pubDate>Mon, 02 Jan 2012 14:57:12 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Practical Paperwork]]></category>
		<category><![CDATA[disaster restoration]]></category>
		<category><![CDATA[Emotional Dynamics]]></category>
		<category><![CDATA[fire and water damage restoration business resource]]></category>
		<category><![CDATA[fire restoration]]></category>
		<category><![CDATA[in the home script]]></category>
		<category><![CDATA[moment of truth]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[stage play]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[water damage restoration]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=11968</guid>
		<description><![CDATA[This restoration “Moment of Truth” checklist structures the job so that while your employees are doing the restoration work, they are also giving the home owner positive Moments of Truth.]]></description>
			<content:encoded><![CDATA[<div style="background-color: #FFFFE0; border: 1px solid #E6DB55; color: #333333; margin-bottom: 14px; padding: 5px;">
	<p style="font-size:14px; padding: 0 0 6px;">If you see this message, please <a href="http://sfs.jondon.com/login/">login</a> to access this download.</p>
	<p style="font-size:18px; padding: 0 0 6px;">Already have a password? <a href="http://sfs.jondon.com/login/"><strong>Log in here</strong></a>. IF NOT, <a  href="http://sfs.jondon.com/login?action=register"><strong>go here to register</strong></a></p>
</div><img class="alignright size-medium wp-image-3113" title="checklist" src="http://sfs.jondon.com/wp-content/uploads/2009/12/checklist-200x300.jpg" alt="" width="200" height="300" />A central concept of Strategies for Success is “The 80% Principle”:</p>
<p>“80% of how the home owner decides if you did a good job or a bad job is based on how they feel about the person actually doing the work.”</p>
<p>Funny, isn’t it?  Your restoration client’s “Value Decision” is based almost entirely on the “Emotional Dynamics” of the loss! Your challenge is to script your employee’ actions around the 80% Principle. In other words, you and your people must focus on building a professional relationship with your restoration clients.</p>
<p>Now for you as an owner and/or manager this rapport building with customers should be almost instinctive.  (If it isn’t you might want to consider a career change!)  But where the “rubber hits the road” (and where the battle is won or lost) is that vital interaction between your technicians and your customers.</p>
<p>This restoration “Moment of Truth” checklist structures the job so that while your employees are doing the restoration work, they are also giving the home owner positive Moments of Truth.</p>
<p></p>
<p>Don’t see the blue download button? You're probably not logged in...</p>
<p><a href="http://sfs.jondon.com/login?action=login">Login now with your username and password.</a></p>
<p>If you don't have a username and password, go here ? <a href="http://sfs.jondon.com/login?action=register">a quick registration and login will get you access in a jiffy</a>.</p>
<p>Please feel free to email us at <a href="mailto:admin@strategiesforsuccess.com">admin@strategiesforsuccess.com</a> for assistance with password or other login issues.<br /><h4>Interested in more practical downloads?</h4> Check out more of our FREE <a title="Go to Special Reports Directory" href="http://sfs.jondon.com/649/resources/special-reports/dir-special-reports" target="_self">Special Reports</a> and industry specific <a title="Go  to Practical Paperwork Directory" href="http://sfs.jondon.com/2660/resources/paperwork/dir-paperwork" target="_self">Paperwork downloads</a>.<br />We recommend Adobe Acrobat 7 or better to open the downloads. <a href="http://get.adobe.com/reader/" target="_blank"><img class="size-full wp-image-7503 alignright" title="Get Adobe Reader" src="http://sfs.jondon.com/wp-content/uploads/get_adobe_reader.png" alt="Get Adobe Reader!" width="126" height="31" /></a></p>
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