Words DO matter!
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
quickTIPS
Go to Full QuickTIPS Directory
Tried and proven Techniques, Ideas, Procedures and Systems (TIPS) that have been submitted from Strategies For Success members. If you would like to join the fun you can submit your own as well!
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
Praise employees AND promote your company
Let’s be honest here. Few people brag about being a carpet cleaning tech! So Steve says you must motivate your employees with “Public Recognition”. (And get some free marketing for your company at the same time!)
“Making it easier” by using pocketed folders
Give your customers personalized attention with these simple pocketed folders. This easy tweak will save time and aggravation for everyone.
Sell more commercial accounts with a “DSM”
Selling is a PROCESS- not an “event”! The more hooks you put in the water the more fish you catch. So get off the truck and get face-to-face. Here is how I made it happen for my business.
“Where are all the good employees?”
Sooner or later most of you will hire an employee(s). Much of the time your new hire will be an unmitigated disaster! SFS member John Mapes shares a great hiring tip…
When does your over-the-phone sale start?
Instill in your office people that “The sale starts as soon as the phone rings.” Follow this five-step procedure to increase your phone-sales conversions.
Asking permission creates great Moments of Truth
You are a kind, generous person that delights in doing extra things for your clients AND at no charge. So why not get the credit for doing so and in the process create Cheerleader Customers? Steve shares a tip…
Always “do extra” but never do it “for free”!
Value Added Service is all about going the extra mile to make your customer happy. Here are a few options and tips on how to present your “no-charge” extras.
Focus on your technician’s shoes!
If you are cleaning floors you must focus on the work AND the shoes you are wearing. Why? Because your client will be! So your technician’s shoes should reflect your company’s “Commitment to Cleanliness”.
Spring “Open House” marketing
Real Estate agents countrywide are getting into their “Open House” groove. Breaking into this market gives your company more work and more exposure. How can you do it? Easy! Steve outlines the steps to take …
Carry all your small items in a rectangular bucket
Keep all your small tools together and make fewer trips to your service truck by applying this tip. By being more efficient you will make more money!
Avoiding the “Mirror Test” in hiring employees
Too many of us hire with this criteria: 1) Blow on this mirror. 2) Is the mirror fogged? 3) Yes? Great- you are hired! Steve analyses the moral, ethical and financial implications of hiring the wrong person.
Win over adjusters with better communication
Win over adjusters by consistently “bringing peace to their valley”. How to do this? With good 24-7 communication helped with high tech!
Simply ‘apologize’ to get new clients!
You’ve probably heard of leaving a “door hanger” on each house to the side and on the three homes across the street. Now Steve walks you through a MUCH better twist on this venerable “Five Around” concept!