Posted on 29 July 2010.
We all want to increase profit per job. But Steve warns against getting distracted peddling product for pennies when you could be making Cheerleaders (aka. word of mouth referral machines). How?? GIVE AWAY a bottle of “Free Lifetime Spotter” to every customer …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 15 July 2010.
A Minnesota carpet cleaner asks how he can easily promote Scotchgard on his website. Steve shares one great resource and an even better promotional idea …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 22 June 2010.
This one simple question will super-charge your carpet protector sales AND put extra dollars in your pocket! Marketing Scotchgard is as simple as interviewing the customer and giving them their options. But even before this you need to ask the “Scotchgard Question” …
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Posted in quickTIPS
Posted on 16 June 2010.
This freshly revised Special Report lays the roadway towards new and repeat add-on sales of Scotchgard and other high-profit services. Are you getting the full profit potential out of each carpet cleaning job? Would you like to transform your carpet cleaning technicians into motivated yet subtle salespeople? The answers are inside …
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Posted in Special Reports
Posted on 12 April 2010.
One veteran professional carpet cleaner in California has been debating the pros and cons of offering the credit card payment option to his clients. Steve helps him realize he has already sub-consciously decided …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 02 March 2010.
Sometimes the best quickTIPS focus on the little things. For example, how much money are you “leaving on the table” simply because your client doesn’t know everything that your company offers?
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Posted in quickTIPS
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