Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!

OK, a good marketing strategy trivia question for all you carpet cleaners. Which sound associated with a brand name is rated #1 in the world? Most of you hear this sound several times a day. Have everyone in your family guess and then we’ll see who wins …

Nobody likes misunderstandings or arguments and especially with a testy customer who feels like she has been “betrayed” on her carpet cleaning pricing. Here is a very simple way to keep all your advertised price promotions straight and heading off ugly confrontations before they start …

A prospective Denver carpet cleaner has caught the “entrepreneurial cleaning bug” but his wife just isn’t excited about this new development. Steve timidly ventures into the “family counseling” field with some hard-learned wisdom from his own experience in cleaning up …

Chuck loves sailboats and he loves business too! So it is only natural that he would draw parallels between the two in when teaching the opening day of Jon-Don’s Strategies for Success. For example, Chuck says that money and sales are the “wind” that not only move your business forward but even help keep it afloat …

Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.