Rewarding your real estate agent Referral “Hubs”
Why not REWARD your loyal customers and MOTIVATE them to refer your services? (Remember that if you don’t create Cheerleaders with Value Added Service NO ONE will refer you!)
carpet cleaning marketing strategies
Banning the “E-word”- Help your prospective customers focus on more than price!
Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …
Never give up on a phone prospect!
Instead of meekly giving up when your prospect says, “Let me check with my husband/ wife/ boss” etc. you reply…
WHY (and HOW to) START building a ‘Critical Mass Business’
Steve offers 5 tips to start growing into a CMB today.
Get more work by ‘giving more’ to charity!
Create great exposure to quality potential customers while doing good in your community with Charity fund-raising.
How to market cleaning and restoration services
This form will start you on designing your very own “Marketing Plan”. Even better, Bill Yeadon will review and comment on your completed Check List- for FREE!
How can I improve my residential carpet cleaning growth?
Steve congratulates a Midwest owner/operator for his residential carpet cleaning growth and success. How can they make the jump to the next level?
Can you ‘Build your Business’ with SFS?
You have spent years building a good company- why not invest 5 days in 2013 to make it truly great AND in the process discover new personal freedom?
The Real “Secret” to Marketing
Bill Yeadon typed the word “secrets” into Amazon.com and received 168,876 hits. This made him wonder: “Are there really any ‘secrets’ in marketing?”
Is Marketing Getting Harder?
So are you finding marketing to be more and more challenging? If so, join the crowd! Big Billy Yeadon offers his help with some important questions…
Send the client a direct mail “poem” from their carpet
The kiss of death for marketing is to be “boring”. Let Big Billy Yeadon liven up your day with a direct mail love sonnet…
Give your carpet cleaning techs tools to sell more carpet protector
Applying Scotchgard to customer’s carpets is very profitable. And yet most cleaners admit they should sell more carpet protector. Here’s a great sales tool.
How “Duct Tape Marketing” can help a small carpet cleaner …
Most readers of this web site are great carpet cleaners and even better people! (After all, every single site contributor on here comes from the cleaning industry!) But as a group, carpet cleaners’ marketing skills stink! Big Billy Yeadon offers some “Duct Tape” to patch up your marketing techniques …
The Great Carpet Cleaning Pricing Debate- Part II
Big Billy Yeadon weighs in with what may be the most profitable way to price your carpet cleaning services as an owner-operator. In the final analysis it will be up to you. But first check out Bill’s musings …
Use “sound” in your carpet cleaning marketing strategy
OK, a good marketing strategy trivia question for all you carpet cleaners. Which sound associated with a brand name is rated #1 in the world? Most of you hear this sound several times a day. Have everyone in your family guess and then we’ll see who wins …