Jon-Don's Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial

A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …

They say “imitation is the sincerest form of flattery”. If so, SFS member Dave Pastor very “sincerely” likes our SFS Director of Training. Read how Dave blew away his local BNI group by sharing a few key SFS ideas. Then learn how you can use these same concepts in your company. (Even without attending SFS!)

Slow months can bring a cash crunch. How can a cleaning company best market to commercial accounts?

A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …

Should you say you are sorry even when it is not your fault? Southwest Airlines’ “recovery system” is just one of the many reasons why they are king of customer service AND make money as their competitors go broke. What does your company do when “it” hits the fan?

One wanna-be entrepreneur asks Steve what to watch out for in buying a carpet cleaning business. Steve’s answers may surprise and shock you. If so, they may be just the wake up call you need to successfully sell your company in the future …

Learn how to “double dip” from your customer feedback with a fun contest on “Making the Cheerleader”!

So can a small family operation really compete against the big companies? In this dispatch a Chicago area owner-operator explains how SFS “Cheerleader concepts” transformed his business.