What is of special concern? By focusing on what is “special” to your prospective client you seal the sale and create a future Cheerleader for your company.
Tag Archives | customer eyeglasses
A proactive cleaning and restoration contractor can beat winter challenges with these key steps!
Your customer has feelings and that should interest you. This tip will help you gain new appreciation for the impression you make.
Take the FEAR out of your customers winter cleaning when you follow these winter safety procedures.
Steve shares how to “transform” your company by focusing on the “Emotional Dynamics” of the home owner’s loss. (Even if you don’t offer restoration now many of the same principles apply in carpet cleaning too!)
Be smart. Choose your words wisely when speaking with Customers. Steve gives three examples to put into practice today.
“Putting on the on the Customer’s Eyeglasses” is my term for looking at yourself (and your actions on the job) through the eyes of your client.
Even the best new recruits need training. Steve provides tools to train your new employees and get them started right!
IF your techs treat a devastated home the same as they do a normal residential cleaning then they will create “a disaster for your company”!
Making the Cheerleader is your prime objective but if you don’t get paid it doesn’t feel quite so good!
The best, fastest and by far cheapest way to grow your business? Develop delighted Customer Cheerleaders who preach your praises to everyone they meet.
Your customer’s biggest challenge? Choosing a cleaning or restoration contractor when they can’t “try on” your work BEFORE you perform it in their home or business.
No amount of money will completely “heal the irritation” of an impatient customer waiting (and waiting and waiting) for your return call. So give your caller “hope”
Listen carefully to your voice mail message through your prospective customer’s ears.
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.