Jon-Don's Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial

“I solve problems. That is what I do.” How often have you thought that this mantra essentially sums up your business life as a carpet cleaner? And yet Chuck Violand shows that this constant “desperation problem solving” may actually hinder instead of help your cleaning business …

Here is a simple, easy and cheap QuickTIP that will reassure the home owner AND create a “moving billboard’ out of every one of your employees …

Steve shares how to “recession proof” your company by focusing on the “Emotional Dynamics” of the home owner’s loss. (Even if you don’t offer restoration now many of the same principles apply in carpet cleaning too!)

Does panic strike your cleaning company when the phone rings? Or even worse, have you lost your “sense of urgency” on the phone? Read how one multi-truck SFS graduate deals with the phone …

Create positive Moments of Truth for both the home owner AND your employees by scheduling two person crews for residential carpet cleaning.

Remember the old expression, “under promise, over deliver”? In other words, IF you’ve already got the Scotchgard protector sale, it is now time to lower the no doubt unreasonably high expectations of a typical residential cleaning customer. Steve shares how to NOT oversell carpet cleaning products.

Give that final boost to your restoration job with this elegant touch that truly is “fit for royalty”! Will the customer remember you and your fun antics? Definitely. Will they tell others about your services? IF you gave Value Added Service and then close the project with this “white glove” treatment, they will sing your praises from the roof tops!

Home owners blossom when they see your technician paying attention to what they say. The very best way to show you are really listening? Take “Immediate Action”! Read on for a simple but highly effective “Moment of Truth” when “pre-inspecting” before the carpet cleaning …