Jon-Don's Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial

Home owners blossom when they see your technician paying attention to what they say. The very best way to show you are really listening? Take “Immediate Action”! Read on for a simple but highly effective “Moment of Truth” when “pre-inspecting” before the carpet cleaning …

Make Cheerleaders in residential carpet cleaning before you even turn on your truckmount. How? Give your customer “the Illusion of Control”.

It has been well said, “the way to the heart lies through the stomach.” Read how you can create a great Moment of Truth with a traumatized restoration client with some very memorable but “personalized” comfort food …

A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …

Cleaners and restorers can learn a lot about how to run their operations from the legendary Walt Disney. After 55 years, Disney continues to be the most visited place in America. As with so many other things in life, it is focus on the little things that makes the difference …

While carpet cleaning can be physically demanding work, there is no need to be a brute about it. Thinking ahead to avoid unnecessary damage can save time, save money and most importantly impress your customers. See how these principles are applied to moving “large dressers”.

This quickTIPS focuses on how to calm the typical fears a carpet cleaning home owner has about a new, unknown (and possibly very strange) cleaning technician walking into their home. Read and IMPLEMENT this quickTIP …. please!

Best Buy should be King of the retail electronics world. So what went wrong? What lessons can a small business learn from the mistakes of Best Buy?