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	<title>Jon-Don&#039;s Strategies for Success &#187; diversification</title>
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	<link>http://sfs.jondon.com</link>
	<description>Your success is our success  -  it&#039;s that simple.</description>
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		<title>How commercial &#8220;encapsulation&#8221; cleaning transformed my company!</title>
		<link>http://sfs.jondon.com/5378/blog/encapsulation-commercial-cleaning-has-transformed-my-company</link>
		<comments>http://sfs.jondon.com/5378/blog/encapsulation-commercial-cleaning-has-transformed-my-company#comments</comments>
		<pubDate>Sat, 03 Jul 2010 14:28:59 +0000</pubDate>
		<dc:creator>Jeff Cutshall</dc:creator>
				<category><![CDATA[SFS Instructor’s Blog]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[commercial cleaning business resource]]></category>
		<category><![CDATA[commercial cleaning security policies]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[drying]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[encapsulation]]></category>
		<category><![CDATA[Jeff Cutshall]]></category>
		<category><![CDATA[maintenance contract commercial cleaning]]></category>

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		<description><![CDATA[VAST instructor, Jeff Cutshall, not only will dramatically improve your technician's attitudes and actions in the customer's home- he also runs his own commercial carpet cleaning business. Jeff shares how his company has cleaned up big time with "encapsulation" and just why you should get on board ...]]></description>
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		<slash:comments>3</slash:comments>
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		<title>&#8220;Spinning for Profits&#8221; by renovating your customer&#8217;s garage floor!</title>
		<link>http://sfs.jondon.com/6163/resources/quicktips/spinning-for-profits-by-renovating-your-customers-garage-floor</link>
		<comments>http://sfs.jondon.com/6163/resources/quicktips/spinning-for-profits-by-renovating-your-customers-garage-floor#comments</comments>
		<pubDate>Tue, 17 Aug 2010 12:48:42 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[quickTIPS]]></category>
		<category><![CDATA[add-on sales]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[garage floor cleaning]]></category>
		<category><![CDATA[price wars]]></category>
		<category><![CDATA[tile and grout cleaning]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=6163</guid>
		<description><![CDATA[Would you like to easily make an extra $75.00 to $150.00 per customer AND leave the home owner delighted?  Steve shares a vision he received while watching Big Billy Yeadon "spinning away" ...]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Adding this “Extra Services Check List” will promote carpet cleaning up-sells!</title>
		<link>http://sfs.jondon.com/3919/resources/quicktips/adding-this-extra-services-checklist-will-promote-up-sells</link>
		<comments>http://sfs.jondon.com/3919/resources/quicktips/adding-this-extra-services-checklist-will-promote-up-sells#comments</comments>
		<pubDate>Tue, 02 Mar 2010 14:03:32 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[quickTIPS]]></category>
		<category><![CDATA[add-on sales]]></category>
		<category><![CDATA[additional cleaning services]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing scotchgard]]></category>
		<category><![CDATA[marketing upholstery cleaning]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[scotchgard sales]]></category>
		<category><![CDATA[upholstery cleaning sales]]></category>
		<category><![CDATA[upselling]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3919</guid>
		<description><![CDATA[Sometimes the best quickTIPS focus on the little things.  For example, how much money are you "leaving on the table" simply because your client doesn’t know everything that your company offers?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Dirty Dozen Fabric Problems and How to Eliminate Them</title>
		<link>http://sfs.jondon.com/2710/resources/special-reports/the-dirty-dozen-fabric-problems-and-how-to-eliminate-them</link>
		<comments>http://sfs.jondon.com/2710/resources/special-reports/the-dirty-dozen-fabric-problems-and-how-to-eliminate-them#comments</comments>
		<pubDate>Mon, 05 Oct 2009 16:38:23 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Special Reports]]></category>
		<category><![CDATA[cleaning chemicals]]></category>
		<category><![CDATA[cleaning methods]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[fabrics]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[how to start cleaning business]]></category>
		<category><![CDATA[owner/operator]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[technical cleaning skills]]></category>
		<category><![CDATA[upholstery]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=2710</guid>
		<description><![CDATA[You can build a virtually competition free niche by specializing in fine fabric cleaning. Are you up to the task? How can you avoid those excruciatingly expensive mistakes?  Bill Yeadon shares his many, many years of wisdom ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>So can my carpet cleaning business gross 700K per year in my 30,000 person market base?</title>
		<link>http://sfs.jondon.com/4859/bhc/so-can-my-carpet-cleaning-business-gross-700k-per-year-in-my-30k-person-market-base</link>
		<comments>http://sfs.jondon.com/4859/bhc/so-can-my-carpet-cleaning-business-gross-700k-per-year-in-my-30k-person-market-base#comments</comments>
		<pubDate>Fri, 28 May 2010 12:42:29 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[carpet cleaning technician]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[commercial cleaning business resource]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[disaster restoration]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[family carpet cleaning business]]></category>
		<category><![CDATA[maintenance contract commercial cleaning]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[small market base]]></category>
		<category><![CDATA[stay beautiful maintenance program]]></category>
		<category><![CDATA[temporary help]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=4859</guid>
		<description><![CDATA[Are you enjoying the lifestyle benefits of living in the countryside? GREAT! This small town carpet cleaner asks, "Can I build a 'real business' in a market base of only 30,000 people?" Steve shares how he did it ...]]></description>
		<wfw:commentRss>http://sfs.jondon.com/4859/bhc/so-can-my-carpet-cleaning-business-gross-700k-per-year-in-my-30k-person-market-base/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The world of steady, profitable commercial work is really tempting me!</title>
		<link>http://sfs.jondon.com/5278/bhc/the-world-of-steady-profitable-commercial-work-is-really-tempting-me</link>
		<comments>http://sfs.jondon.com/5278/bhc/the-world-of-steady-profitable-commercial-work-is-really-tempting-me#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:37:08 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[cash flow]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[commercial cleaning business resource]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[late night cleaning work]]></category>
		<category><![CDATA[maintenance contract commercial cleaning]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[restaurant cleaning]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=5278</guid>
		<description><![CDATA[Regular cash flow, your very own production schedule, a steadily appreciating asset and best of all ... less interaction with an at times difficult and demanding residential customer.  So what's not to like? Will this carpet cleaner's dreams of profit in commercial maintenance work be fulfilled?  Steve Toburen gives his prognosis ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Struggling with a business &#8220;identity crisis&#8221;?</title>
		<link>http://sfs.jondon.com/1821/bhc/struggling-with-a-business-identity-crisis</link>
		<comments>http://sfs.jondon.com/1821/bhc/struggling-with-a-business-identity-crisis#comments</comments>
		<pubDate>Fri, 26 Jun 2009 19:33:39 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[carpet cleaning technician]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[commercial cleaning business resource]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=1821</guid>
		<description><![CDATA[Are you tired of trying to be "all things to all men"?  You aren't the only one ...]]></description>
		<wfw:commentRss>http://sfs.jondon.com/1821/bhc/struggling-with-a-business-identity-crisis/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>What can I do to pay the bills till my carpet cleaning business kicks in?</title>
		<link>http://sfs.jondon.com/3901/bhc/what-can-i-do-to-pay-the-bills-till-my-carpet-cleaning-business-kicks-in</link>
		<comments>http://sfs.jondon.com/3901/bhc/what-can-i-do-to-pay-the-bills-till-my-carpet-cleaning-business-kicks-in#comments</comments>
		<pubDate>Thu, 18 Mar 2010 13:52:05 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[carpet cleaning sales]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[commercial cleaning business resource]]></category>
		<category><![CDATA[dedicated sales morning]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[how to start cleaning business]]></category>
		<category><![CDATA[janitorial]]></category>
		<category><![CDATA[maintenance contract commercial cleaning]]></category>
		<category><![CDATA[starting carpet cleaning]]></category>
		<category><![CDATA[starting out]]></category>
		<category><![CDATA[sub-contractors]]></category>
		<category><![CDATA[window washing]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3901</guid>
		<description><![CDATA[In a perfect world your first clients would all be clamoring for clean carpets BEFORE you even open your doors for business.  Surprise!  It doesn't work that way, as one slightly disillusioned Kansas City carpet cleaner is finding out ...  ]]></description>
		<wfw:commentRss>http://sfs.jondon.com/3901/bhc/what-can-i-do-to-pay-the-bills-till-my-carpet-cleaning-business-kicks-in/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How can I set my carpet cleaning service apart from the rest?</title>
		<link>http://sfs.jondon.com/4308/bhc/how-can-i-set-my-carpet-cleaning-service-apart-from-the-rest-differentiate</link>
		<comments>http://sfs.jondon.com/4308/bhc/how-can-i-set-my-carpet-cleaning-service-apart-from-the-rest-differentiate#comments</comments>
		<pubDate>Thu, 13 May 2010 13:21:50 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[customer cheerleader]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing scotchgard]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[scotchgard sales]]></category>
		<category><![CDATA[Spot and Spill warranty]]></category>
		<category><![CDATA[value added service]]></category>
		<category><![CDATA[value conscious cleaning customers]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=4308</guid>
		<description><![CDATA[An Idaho carpet cleaner searches for ways to "differentiate" himself from the run-of-the-mill price-slashing carpet cleaner.  Steve tweaks the original idea to promote more Scotchgard sales, improve customer loyalty and cleaning frequency and above all else dramatically increase profits!]]></description>
		<wfw:commentRss>http://sfs.jondon.com/4308/bhc/how-can-i-set-my-carpet-cleaning-service-apart-from-the-rest-differentiate/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Profits in Trauma?</title>
		<link>http://sfs.jondon.com/3095/bhc/profits-in-trauma</link>
		<comments>http://sfs.jondon.com/3095/bhc/profits-in-trauma#comments</comments>
		<pubDate>Tue, 08 Dec 2009 16:49:18 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[Emotional Dynamics]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[trauma clean up]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3095</guid>
		<description><![CDATA[There are many ways to diversify in the cleaning industry. Trauma cleanup is one of the more challenging options. See what it takes to get into the trauma cleanup business.]]></description>
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