First impressions are lasting impressions. Start off on the right foot with your disaster restoration customers by showing genuine care and concern. How? By simply paying attention. Read on for the details …

Cleaners and restorers can learn a lot about how to run their operations from the legendary Walt Disney. After 55 years, Disney continues to be the most visited place in America. As with so many other things in life, it is focus on the little things that makes the difference …

Resist the urge to run and “make production” at the beginning of your residential cleaning jobs. A few well-invested minutes and well chosen words can open the way for an improved working relationship with the customer.

How’s that for a headline? Did it perk your interest? It should as it used two rules for writing headlines: 1) get self interest in your headline and 2) use a question. But this post is not about headlines. It is about Influence …

College can be a wonderful gift and a great opportunity. OR it can be a four, five or six year party that wastes time and money. After reading a New York Times article Steve reflects on today’s cleaning workforce …

Home owners blossom when they see your technician paying attention to what they say. The very best way to show you are really listening? Take “Immediate Action”! Read on for a simple but highly effective “Moment of Truth” when “pre-inspecting” before the carpet cleaning …

This quickTIPS focuses on how to calm the typical fears a carpet cleaning home owner has about a new, unknown (and possibly very strange) cleaning technician walking into their home. Read and IMPLEMENT this quickTIP …. please!

How many times have you had a residential carpet cleaning customer apologize to you for the condition of her carpets? This can be treacherous ground. This week’s quickTIPS shares a great response that will turn a negative in to a great positive Moment of Truth …