We hear it all the time, “A picture is worth a thousand words”. Create a “picture” in the home owner’s mind that explains exactly WHY her high traffic areas don’t look as clean and shiny as the carpet under her sofa!
A Minnesota carpet cleaner asks how he can easily promote Scotchgard protector on his website. Steve shares one great resource and an even better promotional idea …
An Oklahoma business owner wants to do right by his employees but is frustrated by their apathy and fear in selling carpet protector. Steve shares 7 steps that he used to super-charge his Scotchgard carpet protector sales …
Impulse purchases are just that! Your client is in the mood to buy when her carpets are stunningly beautiful right after the cleaning. But what if she isn’t home to see the results?
You can sell protector without high pressure sales techniques. Start with making multiple attempts to inform the customer about their options.
This freshly revised Special Report lays the roadway towards new and repeat add-on sales of Scotchgard and other high-profit services. Are you getting the full profit potential out of each carpet cleaning job? Would you like to transform your carpet cleaning technicians into motivated yet subtle salespeople? The answers are inside …
Let your client know about their Additional Service Options BEFORE you arrive.
Customers think they clean every year but often postpone the “Big Day” for two or three years! Yearly Scotchgard brings you more profit now … and later.
Your challenge? You and your staff are busy! Yep, you need to “automate” the process …
Use personalized carpet spotter bottles to attract new customers at people’s place of business.
Imagine getting your customer to bring up the “carpet protection” subject! Steve shares how to do this automatically and without the technician having to say a single word!
Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!
Your biggest challenge in residential? Homeowners “put off” their carpet cleaning! This “warranty” will get you the yearly cleaning.
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
Many of your long time customers may not even KNOW you offer carpet protection. Routinely remind them about ScotchGard and you’ll Make More Money!