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Tag Archive | "marketing scotchgard"

Why and how to promote Scotchgard on your website

Why and how to promote Scotchgard on your website

A Minnesota carpet cleaner asks how he can easily promote Scotchgard on his website. Steve shares one great resource and an even better promotional idea …

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Dramatically increase your carpet cleaning profits with this “protected with Scotchgard” question!

Dramatically increase your carpet cleaning profits with this “protected with Scotchgard” question!

This one simple question will super-charge your carpet protector sales AND put extra dollars in your pocket! Marketing Scotchgard is as simple as interviewing the customer and giving them their options. But even before this you need to ask the “Scotchgard Question” …

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Up-Selling Scotchgard on the Home Front

Up-Selling Scotchgard on the Home Front

This freshly revised Special Report lays the roadway towards new and repeat add-on sales of Scotchgard and other high-profit services. Are you getting the full profit potential out of each carpet cleaning job? Would you like to transform your carpet cleaning technicians into motivated yet subtle salespeople? The answers are inside …

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How can I set my carpet cleaning service apart from the rest?

How can I set my carpet cleaning service apart from the rest?

An Idaho carpet cleaner searches for ways to “differentiate” himself from the run-of-the-mill price-slashing carpet cleaner. Steve tweaks the original idea to promote more Scotchgard sales, improve customer loyalty and cleaning frequency and above all else dramatically increase profits!

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A great “prop” to explain why worn areas don’t respond well to carpet cleaning

A great “prop” to explain why worn areas don’t respond well to carpet cleaning

We hear it all the time, “A picture is worth a thousand words”. Create a “picture” in the home owner’s mind that explains exactly WHY her high traffic areas don’t look as clean and shiny as the carpet under her sofa!

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Never “oversell” the Scotchgard application to your residential carpet cleaning customers

Never “oversell” the Scotchgard application to your residential carpet cleaning customers

Remember the old expression, “under promise, over deliver”? In other words, IF you’ve already got the Scotchgard protector sale, it is now time to lower the no doubt unreasonably high expectations of a typical residential cleaning customer. Steve shares how to NOT oversell carpet cleaning products.

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Adding this “Extra Services Check List” will promote carpet cleaning up-sells!

Adding this “Extra Services Check List” will promote carpet cleaning up-sells!

Sometimes the best quickTIPS focus on the little things. For example, how much money are you “leaving on the table” simply because your client doesn’t know everything that your company offers?

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How can I get my carpet cleaning techs to upsell?

How can I get my carpet cleaning techs to upsell?

An Oklahoma business owner wants to do right by his employees but is frustrated by their apathy and fear in selling carpet protector. Steve shares 7 steps that he used to super-charge his Scotchgard carpet protector sales …

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