Manage your customer’s experience to be successful in restoration, residential, janitorial services, commercial, or concrete and tile & grout cleaning.
Tag Archives | marketing
How you decide to care for your online marketing needs is up to you. Just don’t put up your website and then go on “auto-pilot” and ignore big changes.
All customers want to FEEL like they are in control! Here’s how you can give them the “ILLUSION of Control”…
In business you can feel good about generously giving to others and yet ALSO be well-compensated in return. It’s called reciprocity.
The phrases you (and your employees) use with the client can define you as a true professional.
The best, fastest and by far cheapest way to grow your business? Develop delighted Customer Cheerleaders who preach your praises to everyone they meet.
Host videos on your website so prospects can SEE what your company will be doing in their home or business.
There’s an epidemic of Beta Talk in business today and I think it’s hurting rather than helping.
It has become a tradition! Steve’s end-of-the-year TOP TEN list! (And thank you for every time you clicked on one of my QuickTIPS in 2014!)
Steve gives advice to a New York cleaner on the content and design of a killer sales brochure.
What are “Valid Business Questions”? Steve gives sample questions to help you build confidence with the customer and make the sale.
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.
An experienced restorer has fallen on hard times. Steve offers short and long term solutions to a difficult situation.
Creating Customer Cheerleaders is all about how they feel about YOU … not the work. Value Added Service is based on little details. For example…
You’ve surely heard the old saying: “You discover the problem and point it out to the client- they still ‘own it’. But when they find it and complain about it to you- now you ‘own it’!” Here’s how to make this into a system in your company.