Jon-Don's Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial

Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.

Are you sick and tired of having everyone tell you to be on Facebook? Or are you suffering from “Facebook Paralysis by Analysis?” Either way, feeling guilty is always a bummer. Start learning what and how you can transform your business with social media with a guest Instructor’s Blog by Andres Tobar …

For far too long carpet cleaners have used the phone book as their marketing crutch. Could it be that they are finally getting the message …

Here is a simple, easy and cheap QuickTIP that will reassure the home owner AND create a “moving billboard’ out of every one of your employees …

This is a hard hitting Special Report with 10 Strategies that absolutely will transform your business- IF you implement them.

There are a lot of new razzle-dazzle marketing tools out there and many show great promise. We’ll keep you up to date. BUT, Steve Toburen reminds us that for carpet cleaners nothing replaces footwork and getting a physical reminder into the customer’s home. Check out this twist on a standard carpet cleaning marketing tool- the door hanger.

Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …

Most readers of this web site are great carpet cleaners and even better people! (After all, every single site contributor on here comes from the cleaning industry!) But as a group, carpet cleaners’ marketing skills stink! Big Billy Yeadon offers some “Duct Tape” to patch up your marketing techniques …