Cleaning carpets in winter- YUCK!
Winter is on the way! So how can you keep those residential jobs coming in even during the most foul weather? By displaying care and concern for your client’s home …
moment of truth
Winning over a traumatized fire or water damage client!
Tired of getting blown off by adjusters? Then prove to them that you will make their lives easier! Steve shares a great tip on getting the loss started off right.
Moment of Truth Residential Carpet Cleaning Checklist
This “Moment of Truth” checklist structures the job so your techs (and you!) can easily create a Cheerleader out of the home owner! Follow these simple steps …
How should a carpet cleaning company answer the phone?
A Baltimore carpet cleaner has a new toy! A very sophisticated phone system with all the bells and whistles. But Steve reminds him that the basics still count …
Give your clients the “Illusion of Control”
Home owners LOVE having sparkling, fresh, clean carpets. But they HATE actually having the work done! No one likes having strangers working in their “inner sanctum”, their home. Calm your client’s fears by empowering them with these “Illusion of Control” TIPS …
Do you have a really killer guarantee?
How important is a good guarantee in your overall customer service system? Big Billy has stumbled on a treasure trove of ways to keep every customer pleased. Check out how coupon discounter Groupon is building their company by wowing customers …
Create Customer Cheerleaders by making friends with their children …
The health and well-being of the home owner’s family is a huge motivation to have their carpets cleaned. So how should you (and your employees) treat the little ones in the house? Here are some great ways to put the kids (and their parents) at ease while you are cleaning the carpets …
Create a great Moment of Truth BEFORE you ever start cleaning their carpets …
Resist the urge to run and “make production” at the beginning of your residential cleaning jobs. A few well-invested minutes and well chosen words can open the way for an improved working relationship with the customer.
Avoiding problems with multiple carpet cleaning price promotions …
Nobody likes misunderstandings or arguments and especially with a testy customer who feels like she has been “betrayed” on her carpet cleaning pricing. Here is a very simple way to keep all your advertised price promotions straight and heading off ugly confrontations before they start …
How I promoted my carpet cleaning business at my BNI group by ripping Steve Toburen’s stuff off!
They say “imitation is the sincerest form of flattery”. If so, SFS member Dave Pastor very “sincerely” likes our SFS Director of Training. Read how Dave blew away his local BNI group by sharing a few key SFS ideas. Then learn how you can use these same concepts in your company. (Even without attending SFS!)
The “Little Big Things” add up in your carpet cleaning business!
Tom Peters may not clean carpet, but he certainly understands moments of truth. Check out the first chapter of his new book for free.
Do the job right
This little nugget is a great reminder of how important the details are when Making the Cheerleader.
