Jon-Don's Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial

Create positive Moments of Truth for both the home owner AND your employees by scheduling two person crews for residential carpet cleaning.

A new Georgia carpet cleaner is worried about tackling the strange new world of Home and Trade Shows. Steve says Home Show marketing is great … IF you do it right! Here’s some tips …

The road to success in building any successful carpet cleaning business has its share of bombshells. Meg Burdick shares some surprising insights from her numbers on repeat customers. Read on for this thought provoking installment of “Meg’s Story” …

Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …

How many times have you had a residential carpet cleaning customer apologize to you for the condition of her carpets? This can be treacherous ground. This week’s quickTIPS shares a great response that will turn a negative in to a great positive Moment of Truth …

We hear the “How much should I spend on marketing?” question all the time at SFS. Even after 17 years in business this veteran carpet cleaner is confused. Chuck and Steve go beyond the percentages with some penetrating questions…

A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.

Real Estate agents countrywide are getting into their “Open House” groove. Breaking into this market gives your company more work and more exposure. How can you do it? Easy! Steve outlines the steps to take …