Market to “underserved” carpet cleaning sectors
Stop the insanity of trying to underprice the competition on every single job. It’s time for a new tactic. Go where no one else wants to go!
niche marketing
Desperate carpet cleaner or smart niche marketer?
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
Refocus on ‘profits’ instead of gross income!
Over the last 20+ years I’ve told 1,000’s of Strategies for Success (SFS) students that, “All things being equal it is better to have MORE money than NO money!” Are we all in agreement?
Tap into the ‘real estate agent referral’ market!
Real estate sales are booming. And homeowners turn to their real estate agents to recommendations on showcasing their home. Steve shares how to get agent’s attention ( and referrals) for free!
Why ‘not knowing something can’t be done’ can be a good thing!
HOW can you calmly make wise and balanced business (and life) plans going forward? Here’s 9 introspective points to ponder on:
Should you offer “Same Day Service”?
Offering “Same Day Service” can boost your ratings, income and keep you busy all year long.
How can I compete with the dreaded preferred vendor?
Restoration preferred vendors have transformed the water damage mitigation world for the small independent restorer … and not for the better!
Quit making your last minute callers feel guilty!
Work with a desperate home owner’s “sense of urgency” and you’ll snare a client for life. Steve shares why and how you should offer “Same Day Service”…
TOP TEN “How to Make More Money” #6: Develop niche services
Quit competing against the far-too-COMMON “Clean Any Size Living Room, Dining Room and Hall for …” bozos. Instead, offer UNCOMMON “special niche services”!
What products should I use for anti-allergy cleanings?
Anti-Allergy cleanings can be a highly profitable diversification and a great niche to differentiate yourself from all the “rug-suckers” out there. OR it can turn into a finger-pointing blame game! Bill and Steve share a great line-up of treatments to use plus a little practical wisdom on pre-qualifying the job.
How “Duct Tape Marketing” can help a small carpet cleaner …
Most readers of this web site are great carpet cleaners and even better people! (After all, every single site contributor on here comes from the cleaning industry!) But as a group, carpet cleaners’ marketing skills stink! Big Billy Yeadon offers some “Duct Tape” to patch up your marketing techniques …