Make a ‘Quality Check’ call immediately after leaving the job
Today’s customer will post a negative online review BEFORE calling you! So get proactive by calling the client BEFORE they reach their computer keyboard!
online content
Is your website “up to snuff”?
Your website should be the target that all of your synergistic marketing should lead back to. This checklist will get you started.
“Differentiate” your company with videos
Host videos on your website so prospects can SEE what your company will be doing in their home or business.
SEO Made Easy by Evan Bailyn
Even if you hire your SEO work out you still need to have enough knowledge to a) consult with a SEO expert and b) hold their feet to the fire!
Should you check your Google rankings?
Google is the 600# gorilla in the “doing business on the Internet” room and you better play nice with it!
These days Google Organic just makes more sense than Google Places
What’s the difference between normal Google search results and Google Places? Does it really matter? It sure does! Find out what works and what doesn’t.
yp.com for Cleaners & Restorers: Getting Started
YP.com may not be as popular as other Local Ad Networks, but it is still a trusted name among business directories, both online and off.
Yahoo! Local Listings for Cleaners & Restorers: Getting Started
Great online marketing is more than just having a fantastic web site. You must also develop a cohesive and consistent presence with many different online directories. Yahoo! is a great option and its FREE! Read on to learn how to get started…
Angie’s List for Cleaners & Restorers: Getting Started
We continue our series of articles highlighting the pro’s and con’s of review websites with one of the most controversial … Angie’s List. Love it or hate it?
Bing for Cleaners & Restorers: Getting Started
Create a unified online presence with online directories. Bing can be a tremendous aid for you in marketing your services locally.
What is a true “Landing Page”? (And why should I care?)
Do you use landing pages for your online marketing? You probably should. Joe Burnich breaks down this buzzword into simple terms for the rest of us.
3 Big Mistakes Cleaners Make With Google Adwords
Industry web expert Joe Burnich reminds us that a great website doesn’t work without TRAFFIC! Google Adwords will put eyes on your site but it is up to you to make them profitable.
Tips for making a mobile version of your website
Your mobile website can be a powerful tool for putting you in touch with customers on the go. Here are 6 helpful tips for creating a mobile version of your site.
Use ‘cloud storage’ for client information sharing
Become the “go-to company” for an insurance adjuster or a commercial facility manager and they’ll stay with you forever.
Your website address MAY be more important than your phone #!
Many customers don’t want to “chat” – they want to make their decision and even book the job online. Steve reminds you to help your prospects find your website easily…