Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.

A Tennessee carpet cleaner wants more cleaning work but isn’t quite ready to take the door-to-door plunge. Steve gives him some perspective on his time management …

Most of us entered the carpet cleaning industry by the “back door”- as technicians first. No shame in that. But sooner or later most carpet cleaners must morph into being a “leader” in their company. Being a good leader is both simpler and infinitely more difficult than you may have ever imagined …

You can build a virtually competition free niche by specializing in fine fabric cleaning. Are you up to the task? How can you avoid those excruciatingly expensive mistakes? Bill Yeadon shares his many, many years of wisdom …

Big Billy Yeadon shares how to increase your share of a $41,000,000,000.00 (that’s a whole lot of zeros!) market that many other cleaners are missing out on …

Can you be successful without enduring the inevitable agonies of hiring employees? Absolutely. But if you fly solo you must make a few adjustments.

Are you enjoying the lifestyle benefits of living in the countryside? GREAT! This small town carpet cleaner asks, “Can I build a ‘real business’ in a market base of only 30,000 people?” Steve shares how he did it …

One perplexed cleaning newbie confesses that pricing is just one big confusing mess. Steve shares a few quick principles on setting prices and gives a “charge more” pep talk at the same time …