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	<title>Jon-Don&#039;s Strategies for Success &#187; positioning</title>
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	<link>http://sfs.jondon.com</link>
	<description>Your success is our success  -  it&#039;s that simple.</description>
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		<title>Big Billy&#8217;s Books and Blogs Directory</title>
		<link>http://sfs.jondon.com/3715/billys-book-reviews/bill-yeadon-books-and-blogs</link>
		<comments>http://sfs.jondon.com/3715/billys-book-reviews/bill-yeadon-books-and-blogs#comments</comments>
		<pubDate>Fri, 01 Jan 2010 15:58:32 +0000</pubDate>
		<dc:creator>sfs</dc:creator>
				<category><![CDATA[Big Billy's Books & Blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[carpet cleaning education]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[improve carpet cleaning sales]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing to women]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[social media for cleaning and restoration websites]]></category>

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		<description><![CDATA[Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries. ]]></description>
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		<title>Are carpet cleaning door to door sales calls worth my time?</title>
		<link>http://sfs.jondon.com/4956/bhc/are-carpet-cleaning-door-to-door-sales-calls-worth-my-time</link>
		<comments>http://sfs.jondon.com/4956/bhc/are-carpet-cleaning-door-to-door-sales-calls-worth-my-time#comments</comments>
		<pubDate>Mon, 07 Jun 2010 15:23:55 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[carpet cleaning sales]]></category>
		<category><![CDATA[door-to-door]]></category>
		<category><![CDATA[FREE Lifetime Spotter]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Spot-Out]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=4956</guid>
		<description><![CDATA[A Tennessee carpet cleaner wants more cleaning work but isn't quite ready to take the door-to-door plunge. Steve gives him some perspective on his time management ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The two BIG responsibilities of a good leader &#8230;</title>
		<link>http://sfs.jondon.com/5483/blog/the-two-big-responsibilities-of-a-good-cleaning-business-leader</link>
		<comments>http://sfs.jondon.com/5483/blog/the-two-big-responsibilities-of-a-good-cleaning-business-leader#comments</comments>
		<pubDate>Fri, 20 Aug 2010 14:58:02 +0000</pubDate>
		<dc:creator>Chuck Violand</dc:creator>
				<category><![CDATA[SFS Instructor’s Blog]]></category>
		<category><![CDATA[carpet cleaning technician]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[gratitude]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[reality check]]></category>
		<category><![CDATA[shared vision]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=5483</guid>
		<description><![CDATA[Most of us entered the carpet cleaning industry by the "back door"- as technicians first.  No shame in that.  But sooner or later most carpet cleaners must morph into being a "leader" in their company. Being a good leader is both simpler and infinitely more difficult than you may have ever imagined ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Dirty Dozen Fabric Problems and How to Eliminate Them</title>
		<link>http://sfs.jondon.com/2710/resources/special-reports/the-dirty-dozen-fabric-problems-and-how-to-eliminate-them</link>
		<comments>http://sfs.jondon.com/2710/resources/special-reports/the-dirty-dozen-fabric-problems-and-how-to-eliminate-them#comments</comments>
		<pubDate>Mon, 05 Oct 2009 16:38:23 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Special Reports]]></category>
		<category><![CDATA[cleaning chemicals]]></category>
		<category><![CDATA[cleaning methods]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[fabrics]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[how to start cleaning business]]></category>
		<category><![CDATA[owner/operator]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[technical cleaning skills]]></category>
		<category><![CDATA[upholstery]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=2710</guid>
		<description><![CDATA[You can build a virtually competition free niche by specializing in fine fabric cleaning. Are you up to the task? How can you avoid those excruciatingly expensive mistakes?  Bill Yeadon shares his many, many years of wisdom ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are You a Lone Wolf?  Should You Be?</title>
		<link>http://sfs.jondon.com/1986/resources/special-reports/are-you-a-lone-wolf</link>
		<comments>http://sfs.jondon.com/1986/resources/special-reports/are-you-a-lone-wolf#comments</comments>
		<pubDate>Mon, 27 Jul 2009 14:01:28 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Special Reports]]></category>
		<category><![CDATA[carpet cleaning technician]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[finances]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[how to start cleaning business]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[owner/operator]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[retirement]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=1986</guid>
		<description><![CDATA[Can you be successful without enduring the inevitable agonies of hiring employees?  Absolutely.  But if you fly solo you must make a few adjustments.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Pet Problems: I Smell Money!</title>
		<link>http://sfs.jondon.com/2400/resources/special-reports/pet-problems-i-smell-money</link>
		<comments>http://sfs.jondon.com/2400/resources/special-reports/pet-problems-i-smell-money#comments</comments>
		<pubDate>Sat, 05 Sep 2009 21:51:14 +0000</pubDate>
		<dc:creator>Bill Yeadon</dc:creator>
				<category><![CDATA[Special Reports]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning methods]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pet odors]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Spot-Out]]></category>
		<category><![CDATA[technical cleaning skills]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=2400</guid>
		<description><![CDATA[Big Billy Yeadon shares how to increase your share of a $41,000,000,000.00 (that’s a whole lot of zeros!) market that many other cleaners are missing out on …]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How should I price my cleaning work?</title>
		<link>http://sfs.jondon.com/3209/bhc/how-should-i-price-my-cleaning-work</link>
		<comments>http://sfs.jondon.com/3209/bhc/how-should-i-price-my-cleaning-work#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:57:12 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[bidding]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[charging enough]]></category>
		<category><![CDATA[cleaning business pricing]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3209</guid>
		<description><![CDATA[One perplexed cleaning newbie confesses that pricing is just one big confusing mess.  Steve shares a few quick principles on setting prices and gives a "charge more" pep talk at the same time ...]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>So can my carpet cleaning business gross 700K per year in my 30,000 person market base?</title>
		<link>http://sfs.jondon.com/4859/bhc/so-can-my-carpet-cleaning-business-gross-700k-per-year-in-my-30k-person-market-base</link>
		<comments>http://sfs.jondon.com/4859/bhc/so-can-my-carpet-cleaning-business-gross-700k-per-year-in-my-30k-person-market-base#comments</comments>
		<pubDate>Fri, 28 May 2010 12:42:29 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[carpet cleaning technician]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[commercial cleaning business resource]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[disaster restoration]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[family carpet cleaning business]]></category>
		<category><![CDATA[maintenance contract commercial cleaning]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[small market base]]></category>
		<category><![CDATA[stay beautiful maintenance program]]></category>
		<category><![CDATA[temporary help]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=4859</guid>
		<description><![CDATA[Are you enjoying the lifestyle benefits of living in the countryside? GREAT! This small town carpet cleaner asks, "Can I build a 'real business' in a market base of only 30,000 people?" Steve shares how he did it ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should carpet cleaners accept credit cards?</title>
		<link>http://sfs.jondon.com/4306/bhc/should-carpet-cleaners-accept-credit-cards-as-payment-for-carpet-cleaning</link>
		<comments>http://sfs.jondon.com/4306/bhc/should-carpet-cleaners-accept-credit-cards-as-payment-for-carpet-cleaning#comments</comments>
		<pubDate>Mon, 12 Apr 2010 13:50:04 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[add-on sales]]></category>
		<category><![CDATA[carpet cleaning business]]></category>
		<category><![CDATA[carpet cleaning business growth]]></category>
		<category><![CDATA[carpet cleaning marketing]]></category>
		<category><![CDATA[cleaning business profit]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[credit cards for carpet cleaners]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[scotchgard sales]]></category>
		<category><![CDATA[stay beautiful maintenance program]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=4306</guid>
		<description><![CDATA[One veteran professional carpet cleaner in California has been debating the pros and cons of offering the credit card payment option to his clients.  Steve helps him realize he has already sub-consciously decided ...]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What is the survival rate of new carpet cleaning start-ups?</title>
		<link>http://sfs.jondon.com/3907/bhc/what-is-the-survival-rate-of-new-carpet-cleaning-start-ups</link>
		<comments>http://sfs.jondon.com/3907/bhc/what-is-the-survival-rate-of-new-carpet-cleaning-start-ups#comments</comments>
		<pubDate>Mon, 03 May 2010 13:35:22 +0000</pubDate>
		<dc:creator>Steve Toburen</dc:creator>
				<category><![CDATA[Steve's "Bleeding Hearts" Advice Column]]></category>
		<category><![CDATA[cleaning business survival]]></category>
		<category><![CDATA[cleaning pricing profit]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[finances]]></category>
		<category><![CDATA[how to start cleaning business]]></category>
		<category><![CDATA[new carpet cleaner]]></category>
		<category><![CDATA[new carpet cleaning business]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[starting out]]></category>

		<guid isPermaLink="false">http://sfs.jondon.com/?p=3907</guid>
		<description><![CDATA[A Maine cleaning professional frets about the survival rate among carpet cleaning start ups.  Steve never did and explains why you don't need to worry about other people's "survival rate" else either ...]]></description>
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