Jon-Don's Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial

Tired of “customer erosion” and vainly hoping your client will call you back next year? Steve says we can all learn from the dental profession!

A lifetime customer is worth thousands in repeat business and referrals! But remember that just “fixing the problem” won’t keep your client after a big screw-up …

Is this a crazy idea? Absolutely! But the kiss of death for marketing in 2011 is to be “boring”. Let Big Billy Yeadon liven up your day with a love sonnet…

Fixing complaints is more about good communication than it is about your technical cleaning skills. To turn a bad situation into a positive Moment of Truth you need to do more than just remove the spot. Here’s how to fix the REAL issue …

Fixing a complaint just gets you “even” with your client. Why not invest a few minutes more and create a “Turbo Cheerleader” while you are there anyway?

A grieving friend asks how he can carry on the legacy (and clientele!) of his fallen carpet cleaning associate. Steve shares some practical advice …

Quit leaving your clients dangling like ripe plums- ready to be plucked by an aggressive competitor. Instead, “pre-book” them for their next cleaning before you leave the job. Steve shares two ideas …