How can I “work” my 70 year data base of installed carpets?

A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.

“I’m hitting a road block on implementing the ‘Stay Beautiful’ program!”

A North Carolina SFS member is getting resistance from customers who don’t want to give up their credit card information for the regular monthly service agreement amount. Steve reminds him that many people are more comfortable with a second option …

How can I reach out to my “straying” carpet cleaning clients?

A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …

High or low pricing- which way to go?

A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …

Words you hate to hear: “Oh… is that all? I thought it would be MUCH more!”

“Consultant selling” means morphing yourself from being a desperate salesperson into a “concerned consultant”. So now you and your client become a team searching for a practical solution to a shared challenge.