Why (and how) you should dramatically increase your ‘marketing funnel’!
Marketing really is a game of numbers. Your goal? To constantly increase the amount of people who immediately think of your company when a need arises.
uniforms
How to give “public recognition”
Improve your worker’s sense of self worth and you will create long term employees who love their job.
Help your client remind you about carpet protector!
Imagine getting your customer to bring up the “carpet protection” subject! Steve shares how to do this automatically and without the technician having to say a single word!
Focus on your technician’s shoes!
If you are cleaning floors you must focus on the work AND the shoes you are wearing. Why? Because your client will be! So your technician’s shoes should reflect your company’s “Commitment to Cleanliness”.
“Carefully Clean” technicians create Cheerleaders!
No one wants your previous customer’s “issues” brought into their home. So keep your clothes problem (and lint/ fiber/ dander) free with this little TIP …
What does your van say about your business?
SFS Member Travis Popp reminds us to keep an eye on the details. Your company vehicles are a reflection of your cleaning and restoration company. Give them the respect they deserve with a simple and easy touch up.
The “Little Big Things” add up in your carpet cleaning business!
Tom Peters may not clean carpet, but he certainly understands moments of truth. Check out the first chapter of his new book for free.
4 Reasons to Get Serious About Cleaning Commercial Carpet
Commercial Cleaning still requires you to address unique Emotional Dynamics. However Value Added Service is still just as important. Jeff Cutshall offers you his help to make a living in the Commercial Carpet Cleaning market.
Brand Sense- marketing cleaning services through the five senses
In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …
Should I wear a bow tie when cleaning?
A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …