Commercial Cleaning still requires you to address unique Emotional Dynamics. However Value Added Service is still just as important. Jeff Cutshall offers you his help to make a living in the Commercial Carpet Cleaning market.

A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …

In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …

Tom Peters may not clean carpet, but he certainly understands moments of truth. Check out the first chapter of his new book for free.