3 Big Mistakes Cleaners Make With Google Adwords
Industry web expert Joe Burnich reminds us that a great website doesn’t work without TRAFFIC! Google Adwords will put eyes on your site but it is up to you to make them profitable.
upselling
TOP TEN #2- Make More Money by “Selling Less”
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…
Cleaners AND restorers: Sell more protector!
Everyone can Make More Money by selling carpet protector. Steve shares an “Xactimate secret” for restoration contractors to sell more scotchgard.
TOP TEN List Idea #7: Pre-orient your client on how to spend more!
Remember, your clients can’t buy more if they don’t know! Steve shares some tips in #7 of his TOP TEN Ways to Make More Money From Each Job List …
“A first class event from beginning to end”- Rick Massimi
Rick attended SFS as he opened his new carpet cleaning business. He received a long-term vision and plan for his company, a turn-key “Business Infrastructure” AND a great system to make more profit on each job with Scotchgard.
Giving “options” means $$$ for YOU!
High pressure “bait and switch” tactics are not only unethical they are also bad business for the long term. So how can you increase your profits with “budget” customers? Try this “option” …
Keeping it all together: The Customer Information Kit
Consistency, Systems, Procedures… making it easy to do it right. Make a first-class arrival AND tactfully sell more services to EVERY single carpet cleaning customer.
A new twist on the oldy-but-goody Scotchgard “blotter card demo” …
When it comes to selling carpet protector “seeing is believing” and nothing works better than the Scotchgard “blotter demo”. Now one of our readers shares a great tip on how to make this time-tested sales presentation even better …
Give your carpet cleaning techs tools to sell more carpet protector
Applying Scotchgard to customer’s carpets is very profitable. And yet most cleaners admit they should sell more carpet protector. Here’s a great sales tool.
Carpet cleaning technician pay- commission vs. hourly? What to do?
It is just one of the cleaning industry’s “eternal questions”. Where is the “sweet spot” in compensating my employees? What is the simplest and most cost effective way to motivate technicians while still letting the company make a profit? Steve shares a few thoughts with a Richmond, VA carpet cleaner …
Is “massive discounting” a sign of panic or just smart business?
Is massive discounting the answer for your carpet cleaning company in this challenging economy? Isn’t it better to take in cheap work than to have no work at all? Let’s take a lesson from the Border’s book chain …
Never “oversell” the Scotchgard application to your residential carpet cleaning customers
Remember the old expression, “under promise, over deliver”? In other words, IF you’ve already got the Scotchgard protector sale, it is now time to lower the no doubt unreasonably high expectations of a typical residential cleaning customer. Steve shares how to NOT oversell carpet cleaning products.
Adding this “Extra Services Check List” will promote “Additional Service Options”!
Sometimes the best quickTIPS focus on the little things. For example, how much money are you “leaving on the table” simply because your client doesn’t know everything that your company offers?
Where is the REAL (and easy) money?
An Australian carpet cleaner wants to make more money while he is already in the home. So what other profitable services can he offer? Steve weighs in …
Seeing is Believing
Your employees can be wonderful Cheerleaders for your company and services. Here is one idea to help them become more vocal in advocating add-on sales.