Jon-Don's Strategies for Success- Marketing, Pricing and Management for Carpet Cleaning, Restoration, and Janitorial

Every carpet cleaner wants their local carpet stores to refer them. The problem? The flooring retailer has always had ZERO motivation to promote YOUR business. That just may have changed with SFS member John Mapes’ My Flooring Warranty (MFW) “retailer referral” program…

Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …

Commercial Cleaning still requires you to address unique Emotional Dynamics. However Value Added Service is still just as important. Jeff Cutshall offers you his help to make a living in the Commercial Carpet Cleaning market.

An Idaho carpet cleaner searches for ways to “differentiate” himself from the run-of-the-mill price-slashing carpet cleaner. Steve tweaks the original idea to promote more Scotchgard sales, improve customer loyalty and cleaning frequency and above all else dramatically increase profits!

Most cleaners invite reviews; but not everyone examines them like they should. Steve revisits the “customer comment card” with a few modern tweaks.

IF you are going to hire employees you must “do it right”. Steve shares one great tip on where to find them …

So can a small family operation really compete against the big companies? In this dispatch a Chicago area owner-operator explains how SFS “Cheerleader concepts” transformed his business.

Many times it is the small “extra details” that create Cheerleaders who will sing your praises. (Including those all-important reviews on the Internet!) Steve shares one easy-to-produce positive Moment of Truth.