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SFS Seminar Curriculum: Day 2 – Tuesday

7:30-7:55 AM  SFS “Play Time”! Beat the traffic! Come in early to demo any equipment on the floor with our Jon-Don reps. Plus store staff will share the “best and brightest” of our new products!  (Your very intense SFS Marketing Day will begin at 8:00 AM sharp!)

Marketing

Take a Longer View

Start with “Why”

State Your Plan

Your Marketing Plan Questionnaire

The Four Components of Marketing

Target

Message

Media

Retention

Demographics

Traditional Marketing

Marketing to Women

Communication

Hub Marketing: Residential

Hair Salons

Carpet & Furniture Retailers

Interior Designers

Veterinarians

Pet Spas

School Bands

Mobile Home Parks

Media Tools

Business cards

Direct Mail

Postcards

EDDM

Flyers

Digital Marketing

Websites

Landing Pages

Blogging

Social Marketing

Facebook

Twitter

Pinterest

LinkedIn

Google+

Social Media Plan

Customer Retention

Review Sites

Newsletters

Spotters

Marketing Never Stops

Design Your Marketing Calendar

The SFS Marketing TOP 10 List

Day 1 Day 2 Day 3 Day 4 Day 5