What can a carpet cleaner present at a “ladies club” meeting?
Posted on 02 September 2010.
Wouldn’t it be great to get “up close and personal” with over 100 top prospects for your carpet cleaning services? That is where one Minneapolis carpet cleaner finds himself, but how can he make the best of his opportunity?
How’s Your Elevator Speech?
Posted on 01 September 2010.
Do you have an elevator speech that explains your company in less than 30 seconds? The best marketing is always as Chuck Violand calls it “belly to belly.” Learn from marketing gurus Chip & Dan Heath how to create the perfect elevator speech for your cleaning company.
Posted in Big Billy's Books & Blogs0 Comments
Tweaking a great carpet cleaning marketing tool: “The refrigerator magnet”-Part II
Posted on 31 August 2010.
Refrigerator magnets have to be hands down one of the most cost-effective marketing tools for cleaners out there. Steve explains how you can distribute a frig magnet in your target market area effectively…
How soon can I “escape” my carpet cleaning business?
Posted on 30 August 2010.
An Alabama carpet cleaner is looking down the road 15 years or so and fretting, “How am I going to ‘get out’?” Steve says “Good for you”. Every carpet cleaning business should be managed for its eventual sale. The recipe follows …
After 15 years as a “Lone Wolf” carpet cleaner, should I expand?
Posted on 26 August 2010.
A Portland carpet cleaner is at a cross roads in his life. Get big by taking on employees? Stay small as an owner operator? Steve’s answer may surprise you …
Should a cleaning professional ever really be done learning?
Posted on 25 August 2010.
The opportunity to learn business building advice from a very unique company is a rare opportunity, even for a 75-year-old industry legend. Who is this “legend” and which “unique” company can teach him something?
Posted in Big Billy's Books & Blogs0 Comments
Tweaking a great carpet cleaning marketing tool: “The door hanger”-Part I
Posted on 24 August 2010.
There are a lot of new razzle-dazzle marketing tools out there and many show great promise. We’ll keep you up to date. BUT, Steve Toburen reminds us that for carpet cleaners nothing replaces footwork and getting a physical reminder into the customer’s home. Check out this twist on a standard carpet cleaning marketing tool- the door hanger.
Posted in quickTIPS0 Comments
Strategies for Success Seminar- August, 2010 (Jon-Don Seattle, WA)
Posted on 24 August 2010.
With a focus on carpet cleaning and restoration businesses, 35 managers and business owners in the Northwest spent five days diving into the basics of finances, marketing, infrastructure and Value Added Service. See what they had to say…
Posted in SFS Seminar Memories0 Comments
Steve's "Bleeding Hearts" Advice Column
- What can a carpet cleaner present at a "ladies club" meeting?
- How soon can I "escape" my carpet cleaning business?
- After 15 years as a "Lone Wolf" carpet cleaner, should I expand?
- How can I raise my carpet cleaning prices without losing clients?
See all of Steve Toburen's replies to real cleaning professional concerns ...
The Wit & Wisdom of Chuck Violand ...
- The two BIG responsibilities of a good leader ...
- So how many more "carpet cleaning months" do you have left?
- Feeding your carpet cleaning troops ...
- What if you could do your cleaning career "all over again"?
Go to a list of all of Chuck Violand's management, numbers and general small business insights ...
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