Giving more “R&R” to your employees
The more “public” your R&R the more impact it has with an employee. Here is an easy way for clients and coworkers to publicly R&R your employees’ efforts.
social media for cleaning and restoration websites
Internet scam or innovative on-line marketing?
The internet offers customized and targeted marketing that can be incredible … or a complete waste of money! How to tell the difference? Steve (with Big Billy’s help) shares a few thoughts.
How to get positive online carpet cleaning reviews
Imagine the power of a “Cheerleader on steroids” that instead of referring 5 or 6 friends actually will sell your services to thousands of strangers! Learn here how you can tactfully promote online reviews …
Feature your “Turbo Cheerleaders” online!
Many restoration and cleaning professionals struggle creating fresh, effective content for their websites. So why not tap into your client’s 5-star reviews?
Why and how to promote Scotchgard on your website
A Minnesota carpet cleaner asks how he can easily promote Scotchgard protector on his website. Steve shares one great resource and an even better promotional idea …
Adjusting your Phone Format(s) for the Pandemic
No matter what your personal ‘COVID opinion’ is you should be ‘pandemic proactive’ and include your ‘health protocols’ in your Phone Format(s).
Make a ‘Quality Check’ call immediately after leaving the job
Today’s customer will post a negative online review BEFORE calling you! So get proactive by calling the client BEFORE they reach their computer keyboard!
Is your website “up to snuff”?
Your website should be the target that all of your synergistic marketing should lead back to. This checklist will get you started.
Should you offer “Same Day Service”?
Offering “Same Day Service” can boost your ratings, income and keep you busy all year long.
The Employee Profile Page helps break the ice! (Part Two)
Use an Employee Profile Page to introduce your employees before they even knock on the customer’s door. Steve offers key elements to include.
Apple is entering the local search marketplace!
How you decide to care for your online marketing needs is up to you. Just don’t put up your website and then go on “auto-pilot” and ignore big changes.
SEO Made Easy by Evan Bailyn
Even if you hire your SEO work out you still need to have enough knowledge to a) consult with a SEO expert and b) hold their feet to the fire!
Should you check your Google rankings?
Google is the 600# gorilla in the “doing business on the Internet” room and you better play nice with it!
These days Google Organic just makes more sense than Google Places
What’s the difference between normal Google search results and Google Places? Does it really matter? It sure does! Find out what works and what doesn’t.
yp.com for Cleaners & Restorers: Getting Started
YP.com may not be as popular as other Local Ad Networks, but it is still a trusted name among business directories, both online and off.