So is the “Principle of Reciprocity” manipulative?

So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.

How your carpet cleaning or restoration company can not only survive but prosper with “Situational Awareness”!

Complacency, routine and arrogance have destroyed companies much bigger and (at one time) more successful than your cleaning or restoration operation. So how can you survive and even prosper in today’s extremely challenging business environment? Steve shares the concept of “S/A” …