Do the right thing! In life and on the job.
What is the best way to “differentiate” yourself from your competition? Steve Toburen says displaying (and feeling) old-fashioned “care and concern” for your clients…
emotions
Tired of the “your carpet cleaning prices are too high” objection?
The recent Great Recession has marked (scarred?) our customer’s buying habits. Steve shows one Dallas carpet cleaner how to avoid being put on the defensive when hit with the “too high” objection …
How can I reach out to my “straying” carpet cleaning clients?
A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …
What is the survival rate of new carpet cleaning start-ups?
A Maine cleaning professional frets about the survival rate among carpet cleaning start ups. Steve never did and explains why you don’t need to worry about other people’s “survival rate” else either …
Pre-orient/ educate your carpet cleaning clients
Win Customer Cheerleaders by briefly explaining the cleaning process and how you are going to do it. Your goal is to give the home owner enough knowledge to FEEL in control.
Profits in Trauma?
There are many ways to diversify in the cleaning industry. Trauma cleanup is one of the more challenging options. See what it takes to get into the trauma cleanup business.
Desperate carpet cleaner or smart niche marketer?
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
Don’t “order” your clients around!
How you phrase a simple customer request can have a dramatic effect on the all-important relationship between client and company.
Search out your Restoration Customer’s concerns
On a Restoration Job keeping the peace comes first. See how a house plant can help you achieve this.
A “Disloyal” Cheerleader?
Value Added Service can greatly increase your repeat business but it doesn’t guarantee it. How can you increase your chances?
Build a photo album of your most “dramatic” work
Talk is cheap- seeing is believing. Use a photo album to help your new clients “pre-visualize” your services, and the final result in their home.
Ready to tear my hair out …
It’s just tough to build a “real business” without adding employees. In this industry, without employees, chances are all you will ever own is a very good “job”.
How can I help? Should I?
The homeowner/ carpet retailer relationship is a difficult and thorny one. Then along comes an unsuspecting carpet cleaner who just wants everyone to get along …
Laugh more, enjoy each day AND your great carpet cleaning career!
Life is too short for a cleaning professional to pass his or her day down in the dumps. Plus any attitude (good or bad) is highly “contagious”. Here is one tip to keep a sour viewpoint from creeping up on you …
Crossroads of Expansion
Business is going great! Now there are big questions on the horizon. What to do next?