STOP making ’emotional pricing decisions’!
Build your company based on the emotions of your customer but… NEVER make business decisions emotionally!
carpet cleaning sales
Never ‘accuse’ your prospect of having a “problem”!
Steve shares one word to never use with a customer along with a reminder on a much more neutral and less “accusatory” phrase.
Looks (and smells) great? It will sell fast!
Offer specialized services to deodorize real estate and you can lock up the real estate agent market. Sweet smelling properties sell fast!
How to gain “Open Access” on commercial accounts
Open access means less hassle for the customer and way more flexibility for you. Here’s how to get the key on commercial accounts.
Use this residential maintenance program for “guaranteed” clients!
Small companies can enjoy large monthly cash injections thanks to a successful residential maintenance program. Boost your cash flow with “Stay Beautiful”.
Forward Scheduling fills your schedule a year in advance!
Forward Scheduling increases your customer’s cleaning frequency AND boosts your bottom line? We offer 4 tips to increase your repeat customers.
“Clearly defined expectations”= less problems!
By “pre-communicating” both you and your client 1) avoid ugly surprises and 2) develop a mutually respectful professional relationship.
Can you create a “picture”?
Let your client “pre-experience” the cleaning or restoration service you are selling.
Making the Cheerleader- EASILY!
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
How to “clearly define” everyone’s expectations!
Someone always “owns the problem”! And if you didn’t create the problem you for sure don’t want the blame…
Timid cleaning and restoration contractors have skinny kids!
Keep negative thoughts at bay when you don’t get the job. Here are some realistic options.
“So how can I push my techs to sell residential contract cleaning?”
Increase your carpet cleaning cash flow with residential contract cleaning. Steve Toburen outlines how to improve Stay Beautiful contract signups.
Getting paid to do a demo?
Your prospect may view your work as a “price-driven commodity” UNTIL they “experience your quality”. Steve shares how to get paid while doing this!
Never “present”- RECOMMEND!
Become an expert consultant sincerely interested in solving your client’s problems and they will respond by becoming loyal (and very profitable) Cheerleader Customers.
Dealing “up front” with winter’s woes
When rainy/snowy/generally nasty weather arrives the residential cleaning cancellations start rolling in. Here is a “preemptive strike” to stop the madness.