Market to “underserved” carpet cleaning sectors
Stop the insanity of trying to underprice the competition on every single job. It’s time for a new tactic. Go where no one else wants to go!
Stop the insanity of trying to underprice the competition on every single job. It’s time for a new tactic. Go where no one else wants to go!
Become an expert consultant sincerely interested in solving your client’s problems and they will respond by becoming loyal (and very profitable) Cheerleader Customers.
One California carpet cleaner wants to know if he could be sued in a house break-in where supposedly the thieves targeted the home after seeing the door hanger outside. Hmmm … good question! Where do you folks come up with this stuff! Steve takes the query and runs with it …
You like most cleaning and restoration business owners are probably terrified to raise your prices! But don’t let another day go by. Here’s how to do it.
We now are living in the ‘no contact’ world of COVID-19! Home owners don’t want contact with anyone! How are you going to close the sale?
Offer specialized services to deodorize real estate and you can lock up the real estate agent market. Sweet smelling properties sell fast!
Build your company based on the emotions of your customer but… NEVER make business decisions emotionally!
Steve shares one word to never use with a customer along with a reminder on a much more neutral and less “accusatory” phrase.
Open access means less hassle for the customer and way more flexibility for you. Here’s how to get the key on commercial accounts.
Small companies can enjoy large monthly cash injections thanks to a successful residential maintenance program. Boost your cash flow with “Stay Beautiful”.
Forward Scheduling increases your customer’s cleaning frequency AND boosts your bottom line? We offer 4 tips to increase your repeat customers.
By “pre-communicating” both you and your client 1) avoid ugly surprises and 2) develop a mutually respectful professional relationship.
Let your client “pre-experience” the cleaning or restoration service you are selling.
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
Someone always “owns the problem”! And if you didn’t create the problem you for sure don’t want the blame…