Looks (and smells) great? It will sell fast!

deodorize real estate for more referrals

Carpet cleaners love to hate on real estate agents. Word on the street is RE agents are A) hidden behind impregnable Gate Keepers, B) cheap and C) fickle!

I’m here to tell you “The Street” is wrong! For example…

A) “Impregnable Gate Keepers”? Simple, detour the Gate Keeper by contacting the agent directly (for free) with this QuickTIP!

B) “Cheap”? Maybe… on their own properties. But why should a real estate agent care how expensive you are on listings they refer to you? And finally, the street says agents are…

C) “Fickle”? Possibly. Even though more likely your agent forgot who they used last time. So to maintain your relationship their needs to be something in it for the agent which is…

A clean, fresh smelling house sells faster and for more money. Odor is a huge subliminal motivator- for good OR bad! Thus, every agent should deodorize real estate of tobacco smoke, stale and musty odors, cooking smells and especially pet problems, are all big “buyer turn-offs”. And you are just the person to make an agent’s listing smell great! So…

For every real estate agent referral include a FREE “home odor neutralization” with a botanical based malodor elimination spray.

NOTE: This free “air space deodorization” is a simple after-cleaning application (just use a hand-held pump up sprayer) that naturally eliminates malodors. (You should still charge extra for extensive pet deodorization services.) Plus you can leave an 8 ounce can of gel in the air handling system for ongoing malodor neutralization.

The key here is to turn the listing agent who referred you into a “hero”! How? By writing on your invoice to the agent’s client (the home owner) this phrase:

“Air space deodorization” (Reg. price 149.00) “Real estate agent referral bonus” courtesy of your agent Joe Smith- No Charge.” Now include a copy of this invoice in your thank you note to your “referral agent” Joe along with some before and after shots of the clean carpets! (Be sure to include a few of your business cards in the envelope.)

When you deodorize real estate you “make your referral source into a hero”. This strategy works great in restoration and commercial work too! For example…

Restoration HINT: Deliver a “comfort food” basket after the loss to the Insured with their insurance agent’s card attached. (Be sure to check with the agent before hand.)

Commercial HINT: Let your commercial client give a a free $50.00 gift card from you to each of their employees.. Or ask if you may leave a discount coupon on every employee’s desk “courtesy of their employer”. And of course the very best gift is a free Lifetime Spotter bottle!


1 thought on “Looks (and smells) great? It will sell fast!”

  1. I love your tips and insights Steve. Almost every thing I read by you gets my creative juices flowing. I’ve been looking for unique angles to hit real-estate agents with and this is going to work a treat. THANKS

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