How to get carpet store’s cleaning referrals …
The carpet store is just happy to conclude the sale. But you want to get an “auto-pilot” referral. Steve shares 5 steps to slam dunk these referrals …
sales
Dump your “Fear of Rejection”!
How can you dump the F.O.R. bugaboo? Learn from my mother! Mom always told me… “It costs nothing to ask!”
She wants me to “price match”! Help!
The “Great Recession” has made it “fashionable to haggle”! Here are some thoughts on how to handle value-conscious customers and the other “can you beat this price” shoppers that inevitably are going come your way.
How can I increase the cleaning frequency of our accounts?
How can a big city commercial cleaner tie-up his commercial customers for the long-term and avoid back-breaking restorative cleanings? Zoned “Maintenance agreements” are the answer but how should he structure (and sell) them? Steve weighs in …
The dangers of “carcass feeding” in your cleaning/restoration business
Chuck Violand shows that we can learn a lot from the efficiency found in a pride of lions roaming the African Serengeti. However, many times new accounts take much longer to bring down than a plump gazelle. So you should just maybe check out Chuck’s warning admonition …
Commercial carpet cleaning confusion?
A Phoenix carpet cleaner needs to get commercial work FAST! Steve shares six points that will get things moving IF he has the “fire in the belly”!
How to deal with “I wanna a price now” callers!
Any phone script needs tweaking now and then… Steve Toburen’s SFS carpet cleaning phone script is due for a little fine tuning of its own. With these modifications you now have the option of giving a price over the phone and STILL book the job!
How can I “work” my 70 year data base of installed carpets?
A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.
Never “bicker” over how you measure
Steve shares his tips on avoiding the needless and time-consuming “discussions” with the customer on how the work area should be measured.
How can I keep these “inherited” carpet cleaning customers?
A grieving friend asks how he can carry on the legacy (and clientele!) of his fallen carpet cleaning associate. Steve shares some practical advice …
Never “present”- RECOMMEND!
Become an expert consultant sincerely interested in solving your client’s problems and they will respond by becoming loyal (and very profitable) Cheerleader Customers.
“I’m hitting a road block on implementing the ‘Stay Beautiful’ program!”
A North Carolina SFS member is getting resistance from customers who don’t want to give up their credit card information for the regular monthly service agreement amount. Steve reminds him that many people are more comfortable with a second option …
Letters for Commercial?
Slow months can bring a cash crunch. How can a cleaning company best market to commercial accounts?
How can I reach out to my “straying” carpet cleaning clients?
A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …
Internet scam or innovative on-line marketing?
The internet offers customized and targeted marketing that can be incredible … or a complete waste of money! How to tell the difference? Steve (with Big Billy’s help) shares a few thoughts.