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high traffic areas

Never “bicker” over how you measure

by Steve Toburen

Steve shares his tips on avoiding the needless and time-consuming “discussions” with the customer on how the work area should be measured.

Categories quickTIPS Tags cleaning pricing profit, customer concerns, customer interview, face to face, high traffic areas, improve carpet cleaning sales, inspections, package pricing, production, proposal, room pricing, sales Leave a comment

Ban the phrase “Traffic Lanes”

by Steve Toburen

Words are powerful. Steve illustrates how a simple change of phrase will get you the credit you deserve!

Categories quickTIPS Tags carpet cleaning marketing, customer eyeglasses, customer interview, furniture, high traffic areas, increase carpet cleaning ticket total, inspections, marketing, moment of truth, production Leave a comment

A great “prop” to explain why worn areas don’t respond well to carpet cleaning

by Steve Toburen

We hear it all the time, “A picture is worth a thousand words”. Create a “picture” in the home owner’s mind that explains exactly WHY her high traffic areas don’t look as clean and shiny as the carpet under her sofa!

Categories quickTIPS Tags carpet cleaning sales props, expectations, high traffic areas, marketing scotchgard, new carpet cleaning customers Leave a comment
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